"Syed Ahmed: We need 100 chickens, we need 30 kilos of minced beef, and we need 45 kilos of gammon. So I'll repeat that again, 45 kilos of gammon, minced beef 30 kilos, chicken: 100 chickens. (on the phone to the wholesaler)"

"Sir Alan Sugar: Do I need another corporate lawyer? The answer is no. Karen, you're fired!"

"Sir Alan Sugar: I just don't know whether you're some sort of bloody nutter. (to Jo Cameron)"

"Virgin Megastores buyer: (about Invicta's children's calendar) It's got a look of desktop publishing about it. Mani Sandher: Does it? Virgin Megastores buyer: I don't think we'll be able to pay more than £2.70-£2.75 for this. (silence)"

"Syed Ahmed: (After the Harrods pitch and moving on to the Virgin pitch) We got annihilated! I still don't know what the retail price is! Paul Tulip: I can't believe they were asking us, "What do you think we should put the retail price on?" Eh?! Syed Ahmed: Thirty six hours! Paul Tulip: Thirty six hours you're meant to be doing that sort of thing!"

"Mani Sandher: You don't have a clue what we're doing, do you? You don't have a clue what we're doing! Syed Ahmed: Well, why don't you explain it then... Mani Sandher: I can't be bothered to explain it to you, 'cause it'll take all day!"

"Nargis Ara: Ask me any questions. Virgin Megastores buyer: What sort of retail price are... Nargis Ara: (interrupting) I haven't finished speaking!"

"Nargis Ara: Did you know that there are six million cat owners in the UK alone? (the opening line to all her pitches)"

"Sir Alan Sugar: Tuan, you're being very quiet and it don't rub off on me just sitting back and letting everyone hang themselves. If anyone's going to be fired amongst you gentlemen today, who would you pick? Tuan Le: (instantly) Ben. Sir Alan Sugar: (somewhat surprised) You would? Tuan Le: Yes."

"Sir Alan Sugar: Ben, name them. Two people that are coming back into this boardroom with you because one of you is gonna get fired. Ben Stanberry: Well, I'm very disappointed by the lack of loyalty, they didn't stand up to be counted; to be a leader, they put me out there. I took up the challenge... Sir Alan Sugar: I didn't ask you that question, I'm not looking for a lecture. Name the two people you'd think that didn't perform in this task, 'cause one of you is gonna get fired. Ben Stanberry: Samuel and Syed."

"Sir Alan Sugar: I've got your card marked. (to Syed)"

"Syed Ahmed: I grew up in the East End, and have had to work for everything, no handouts... (whenever he found himself in the firing line)"

"This is not a game, this is a 12 week job interview (Sir Alan's opening line at the opening credits of Series 2)"

"Paul Kemsley: And what's my body language telling you? Saira Khan: Well, I would say that you're not very convinced by me... Paul Kemsley: No, you're right. I'm not completely convinced."

"(The second firing) Sir Alan Sugar: Well if we're different then Paul,then maybe you've just answered it for me. Because I can't afford to gamble on you Paul. As experienced as I am, I've got to listen to what other people are saying to me, and there's too many vibes coming through to me that say Paul, I'm gonna have to let you go. You're Fired. (Slight pause) Paul Torrisi: Do you know? Before I came here, I didn't know a single person that had a bad word to say about me and I've taken nothing but criticism in the whole time that I've been here. Why is that? That I don't know anyone with a bad word to say about me, yet here I haven't got a single person to say a good word about me. Apart from the people that I've lived in the house with. Sir Alan Sugar: Why's that a good question? (Paul struggles to answer) Well go away and think about it. Paul Torrisi: Well, I've got nothing better to do now, have I?"

"(The first firing) Sir Alan Sugar: James, you haven't convinced me. I don't think you're a long term player for me to be perfectly honest, that's my... that's my only reason. I think you've been excellent, very professional. I'm letting you go, You're Fired."

"Paul Torrisi: Yes, I am Italian. I do have a temper... Margaret Mountford: That's not an excuse for having a temper."

"Flashback Bordan Tkachuk: Well, you tell me. It's called The Apprentice. Flashback Paul Torrisi: Yes, we've come here to be apprentices to Sir Alan... Flashback Bordan Tkachuk: Mm-hm? Flashback Paul Torrisi: But by that same token, I think he wants someone with some experience. (back in the boardroom) Bordan Tkachuk: I think he got confused, I don't think he knows he's here to be an apprentice. I think he's here, in fact, to be your troubleshooter. To put all your wrongs and ills to right. Sir Alan Sugar: Trouble maker, maybe."

"(The beginning of the very first interviews and the introduction of the interviewers) Sir Alan Sugar: You may be wondering what we're going to get up to today and you may also be wondering about some of these new faces that you see here. Now what's going to happen here is, is that you lot are going to go through a grueling interview. And at the end of the interview session, they're going to sit down with me and they're going to give me their opinion about whether any of you are worthy of working for me. Nick and Margaret are very well known to you. (the camera focuses on Sir Alan's troubleshooter Claude Littner who stands in the middle.) Now Claude, he's actually been in Denmark for me, he's been in Paris, he actually ran Tottenham Hotspur for quite a while, that's why he's lost a bit of hair. (Claude smiles vaguely. On Claude's right is Bordan Tkachuk) Bordan has been in Australia, he's been in Italy and currently runs our computer organization at Viglen. (The camera focuses finally on Paul Kemsley) Now Paul doesn't actually work for me but he's associated with me, okay? He's a very successful businessman in his own right. And he's here to give me a view from a younger perspective."

"Sir Alan Sugar: Viscoelastic foam? What a load of bollocks. What a pile of tat that is there, honestly. A lump of bloody foam for a hundred and fifty-four pounds. I'll tell you what son, you sell any of them, you're a bloody good salesman, that's all I can say. (about James and Saira's airbed choice, which then went on to sell extremely well)"

"Sir Alan Sugar: (to Ben before firing him) You say in your CV "in my career I win all the time." Well I tell you, this time you haven't won. 'Cause this time, You're Fired!"

"Sir Alan Sugar: Paul, why shouldn't I fire you?"

"Paul Torrisi: We never bought the bloody venison; we were over at the bloody printers!"

"Sir Alan Sugar: (in the first "With regret" firing) Sebastian, you're the one that's worried me the most today. People tend to seem to take the characteristics of their products I think, I personally have always been a very "Bang, bang, get stuff made, that's Amstrad." That's me, good quality products, a bit rough and ready. I see you more as a Cartier and Rolls Royce man to be perfectly frank and it's with regret that I'm going to tell you: You're Fired."

"Paul Torrisi: I am a Roman Catholic and God is my witness: I shook her hand outside. Sir Alan Sugar: Yeah? Well, I'm Jewish and I couldn't care less."

"Sir Alan Sugar: You should have stuck to Mac Man like shit to a blanket."

"Paul Torrisi: There's a slight pause, and then it's a giggle. [Actor laughs half-heartedly] Not funny enough! Raj Dhonota: Tell him a friggin' joke man! What's the matter with you? Paul Torrisi: Okay. An aardvark walked into a pub, and the barman said, "Why the long face?" Raj Dhonota: I dunno. Paul Torrisi: Well... that's the joke. An aardvark has a long face. Raj Dhonota: Oh."

"Paul Torrisi: I can sell anything Sir Alan Sugar: Well, you didn't."

"Raj Dhonota: The whole group was fully snotty though. (On First Forte) Saira Khan: (normal vocie) Well they are. They've got (posh voice) Sebastian who talks very terribly posh and they've got, oh James, who knows everybody in London. (Normal voice)Oh, yea- he must have gone through the list and gone (higher posh voice) Oh. Victoria Daid had them round for tea the other day and the person who had gone the Goldman's Sachs and my mother's related to him. (slowly going back to normal) And oh-ladi plum. (back to normal voice) And they've got Miriam who plays the piano and Miss Artistic..."

"Paul Torrisi: First time we have a girl as a project leader and it's the first time we lose. Matthew Palmer: (laughs) That's irrelevant. We couldn't have kept on that streak while some of our team were being- Paul Torrisi: Give a woman a position of power and they go fucking doolally. All of a sudden they think they're Adolf flamin' Hitler."

"Adele Lock: I'm not in the right place here. And it will come as no surprise to you, Sir Alan, that I don't like what I'm doing. I've never been so undermined and demeaned in my life, to do some of these things. Margaret Mountford: What's demeaning about stocking an area of a shop and selling? Adele Lock: I haven't got a problem with that, I do that all the time, I'm a retailer. I have got personal emotional problems that's happening in my life, I'm sorry, this isn't for me. I'm going to leave today, so Sir Alan I'd like to make your job a lot easier, and Tim I'd like to make your job a lot easier. I'm going to leave it at that. Sir Alan Sugar: You know, it's an easy way out, Adele... Adele Lock: No, it's not an easy way out, Sir Alan. Sir Alan Sugar: It is. Look, Adele, I've been around a long time. You're a shrewd lady. Thank you for your little speech just now, but I wanna tell you this. Despite what Tim might have come up with today, you was going to go. You read it right, and the reason you was gonna go was because you took no notice of what I said outside the shop. I told you to be respectful to people, you have a problem being respectful to people, and I hope that you can contain that problem in the rest of your business life. I wish you well, I'm sorry about the problems you may have with your family and your emotions and all that stuff. It's a shame that it's gone this way. [to the rest of the team] You lot are dead lucky, that's all I can say to you. Adele Lock: *Outside the boardroom* Cheeky bastard."

"(the first-ever task briefing) Sir Alan Sugar: Okay folks, in this factory over 3 million newspapers are going to be printed in a short period of time. By about 5 o'clock tomorrow night, they're all going to be sold. What these people have learned over the years is get it sold quickly and don't have any inventory left over. Now I can see you're all smartly dressed up suited and booted, maybe because you think you've heard the word "the financial times" and you've had something in your mind grander than what I've got in mind for you. Well, it's not very grand, it's not a city job, I'm gonna take you back to the grass roots where I started. You're going out in the streets tomorrow and you're gonna be selling something. A similar commodity to these newspapers: Flowers. They're also worthless the day afterwards. I'm gonna give each team £500, and you're gonna buy £500 worth of flowers, and then you're gonna get out in the street and start selling them. Nick is gonna be following the girls' team; Margaret, the boys team and the team that sells the most and has the most money at the end of the day is gonna win. And in the team that loses, one of you is gonna get fired."

"I have bad nose."

"Nicholas Frankau - British airman Bumbley Carstairs"

"John D. Collins - British airman Gavin Fairfax"

"Arthur Bostrom - Officer Crabtree"

"Gavin Richards - Captain Alberto Bertorelli"

"John Louis Mansi - Bobby Cedric Von Smallhousen(also from the Gestapo)"

"Richard Gibson - Herr Otto Flick of the Gestapo"

"Sam Kelly - Captain Hans Geering"

"Kim Hartman - Pvt./LCpl. Helga Geerhart"

"Guy Siner - Lt. Hubert Gruber"

"Richard Marner - Col. Kurt von Strohm"

"Hilary Minster - General Erich Von Klinkerhoffen"

"Kenneth Connor - Monsieur Alphonse (undertaker)"

"Kirsten Cooke - Michelle Dubois from the Resistance"

"Robin Parkinson - Ernest LeClerc"

"Jack Haig - Roger LeClerc"

"Sue Hodge - Mimi Labonq"

"Rose Hill - Fanny La Fan"