"I like to think of it like buying a car. Admit it. Your left brain looks at a vehicle in terms of the numbers. What's the horsepower? The towing capacity? The 0-60? That's our competitor's approach. But your right brain is different. There's only one question out there: sitting behind the wheel, where will this baby take me? In other words, do you want to go just a little bit faster, down the same streets you've always driven, or down a new road, to places you've never seen before? That's the difference with Nintendo DS."

"DS not only changes Nintendo, it changes our industry."

"Do you know anyone who's never watched TV, never seen a movie, never read a book? Of course not. So let me ask you one more question. Do you know someone, maybe even in your own family, who's never played a video game? I bet you do. How can this be? If we want to consider ourselves a true mass medium, if we want to grow as an industry, this has to change."

"The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet."

"We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away."

"Being the puppet master, it's like running Nintendo of America."

"Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better."

"If you're ready to move beyond pure numbers, to a place where your right brain can envision the best in innovation and the best in gameplay improvement, well, you've come to the right place."

"Now I know many of you today walked in with numbers already swimming in your heads: 360, 16x9, 1080, 8.2 GHz. Well, we'd like to add one more number to the mix. And that number is two."

"I hope if we've done anything, it's to show you that this is a new day for Nintendo. We remain all about the game, all about the gamer, or in other words, all about you."

"Over the years, I know you've heard a lot of Nintendo people say, "we're all about the games". Well, guess what? We are. Whether you're talking about Donkey Kong or Tetris, Madden or Mario, Metal Gear or Resident Evil, he with the best games wins. Always been that way, always will."

"It's a new day. A new day for me, and a new day for Nintendo."

"The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying to do as an industry is be proactive and drive it much more positively, much more effectively, than the government can, and that's what the ESA is all about[....]We think we're doing a pretty effective job, and certainly from an Nintendo perspective, we think the ESA is the way to go."

"There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a 20-year-old, for a 16-year-old and for a 10-year-old, and so, you know, I make choices everyday for my kids as to what games I think is appropriate for them to play. And, you know, in the end it's up to the parents, it's up to the gamers themselves working with their parents, if they're under 21, to make the smartest choice for the games they play."

"At least I don't need a sword to kick ass and take names, alright"

"Mr. Iwata, perhaps this year I can just take the names and you can kick the....you know..."

"Don't make me do it. I'll take your name."

"My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games."

"The fans are great, you know, I have to tell you a story. After E3, I immediately go into interviews and other meetings. I get a phone call from my son, who is now 16 years old, telling me, "Dad, you're famous. You got all these things on the web!" And I'm, like, "You're kidding me!" I didn't know what was going on. And we had all these fansites and all this information floating around. They called it the Reggielution and they called me the Reggienator. It was pretty fun."

"The game is fun. The game is a battle. If it's not fun, why bother? If it's not a battle, where's the fun?"

"The graveyard of any industry is filled with the headstones of companies who decided to keep doing things the same old way. Playing only on the margin, making things just a little bit better. That strategy works....for a while, but ultimately it's fatal. Over the years our industry has come to accept progress simply by what’s on the screen."

"My name is Reggie, and I, am happy."

"Part of my job is finding a way for you, the game experts, to have fun."

"When Commodore acquired Amiga in 1984, the legion of Amiga loyalists thought the world would beat a path to the better-mousetrap door. It didn't happen. The Amiga languished."

"Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value."

"People do what you inspect, not what you expect."

"I'm feeling, you know? Lil Wayne, Young Jeezy. You dig, what I'm saying? I love T.I., Ludacris. You know what I'm saying? I'm feeling cats like that, that take time to go in the studio and really write something."

"Lil' Wayne's thanking God is equivalent to a strip club patron thanking God for providing women to objectify and dehumanize, or a prostitute thanking God that she has the ability to destroy her dignity to pay bills."

"If you care about what people think you'll never live."

"I got a scope on the barrel thats a hammer with a camera"

"Stomp a nigga ass out in these numbah 4 Jorndans"

"The bad news is I’m an epileptic. I’m prone to seizures. This isn’t my first, second, third, fourth, fifth, sixth, seventh seizure. I’ve had a bunch of seizures, ya’ll just never hear about them. But this time it got real bad ’cause I had three of them in a row and on the third one, my heart rate went down to like 30 percent. Basically, I could’ve died, so that is why it was so serious....But the reason being for the seizures is just plain stress, no rest, overworking myself. That’s just typical me though."

"I threw some bad bitches on my private jet, if they don't wanna fuck give em parachutes"

"Tunchi in this bitch everybody should be worried It's okay if you turn up just don't turn off my lightyears"

"Choppa knock yo face off, black shades Ray Charles I got bars nigga and it's happy hour"

"I beg your pardon I egg your noggin got nina up in my glove compartment. I'm Tunechi, I do me, smoke doobies, tote uzi's"

"It's YMCMB the fuckin alpha and omega The Presidential Double R I call it Ronald Reagan"

"Uh, bitch I’m not old news, I’m more like gold shoes She eat my whole dick, she like Whole Foods"

"Ain't nobody fuckin with me, first degree murder you can get your degree muthafucka"

"All black fo' fo' do you want foplay?"

"Out on bail work on the scale, put some change on your head, boy you on sale"

"Versatile as fuck I switch it up like Dennis Rodman dome."

"Take a nigga bitch she ride my dick like she's cycling. Now she can’t walk, run, or jump like white men."

"Lock the CEO up, and I'm the CEO Fuck, prison in February and I ain't in no rush."

"Hammer in the Louie Duff, take a nigga bitch, she gave me brain till I knew enough."

"Gun on the waistline, leave you in the wasteland."

"Back in this bitch but a lot more rich, on my poppa bear shit, need hot porridge."

"Hollygrove shit I'm on my Hollygrove shit, lookin for a bad bitch I give her dinosaur dick."

"It's Young Money baby, we the fucking greatest, we done put them other niggas on a hiatus."

"From start to finish, the same Wayne, okay you doin yo thang, but thangs change."