"“Her money means nothing. She is an institution. “Hers is the quality of exclusiveness which keeps the Set the Set,” she went on. “Imitators will always fail because they lack her discrimination. They’ll take in any boorish body who’ll pay. That is the reason that People Who Count,” (she pronounced the capitals), “will neither attend nor sponsor any but Set functions. All exclusiveness would vanish from the Earth if the Set lowered its standards.”"
January 1, 1970
https://en.wikiquote.org/wiki/Roger_Zelazny