"Kevin Shaw: We can! We've got to prepare the food! Tell them to do it! Ian Stringer: Kevin, we've got to go! Kevin Shaw: Right, if we don't have the food ready, it's your fault. Ian Stringer: Fine! Kevin Shaw: Right, fine."

"Sir Alan Sugar: You haven't got a bloody clue, not a bloody clue! (to Renaissance)"

"Sir Alan Sugar: Ian, you lost. A word that's not in your vocabulary, I understand."

"Sir Alan Sugar: How was Ian as a team leader? (long pause) Ian Stringer: Don't all speak at once, guys."

"Ian Stringer: There are two types of people in the world; Winners and... I don't know how to say the word, I can't say it, and I won't say it. (at the start of the episode; Ian lost as team leader that week, and was fired)"

"Jenny Celerier: I have to say Lucinda, I am absolutely, thoroughly disappointed about your behavior tonight. I just want to highlight that point with you- Lucinda Ledgerwood: Give me some examples. Jenny Celerier: This evening I've watched you, you...we've got two minutes to get the bloody napkins out to the van. You're supposed to be unloading them from the tumble dryer and you're taking one out and folding it upon the side! You're taking one out...when I have team members who are doing such ludicrous, stupid things it means that I'm having to concentrate and direct a disproportional amount of my time on managing you and making sure that you're not doing absolutely stupid things. Lucinda Ledgerwood: You sat there... Jenny Celerier: Number two...Number two... (Lucinda tries to retaliate but Jenny has none of it) I haven't finished. Lucinda Ledgerwood: Please let me retaliate... Jenny Celerier: I have not finished. I am the project manager and I haven't finished. Lucinda Ledgerwood: Please let me retaliate on the point- Jenny Celerier: I have not finished. You can give your feedback to me when I've finished. Okay? Do you understand? (Lucinda tries to retaliate again but Jenny, again, is not having any of it.) Lucinda Ledgerwood: Not okay. Jenny Celerier: When we had what was probably a hundred napkins in that tumble dryer you didn't take one napkin out, put it on the side and fold it up. That's not fact. Lucinda Ledgerwod:Please can you not shout at me for a start? Jenny Celerier: That's not fact. Lucinda Ledgerwood: What I consider is having a sleep and we can discuss this in the morning. Jenny Celerier: No. The fact that you're not answering it leads me to... Lucinda Ledgerwood: It's not! Jenny Celerier: believe that you are not actually capable of acknowledging where you have gone wrong. That doesn't help the team dynamics at all! That is like a fungus that starts eating away at the positivity of the team! Lucinda Ledgerwood: The reason why I started to... Jenny Celerier: It's absolutely stupid. (By this point Jenny has reduced Lucinda to tears. At this point, Sara tries to defend Lucinda) Sara Dhada: You just go on and on about one thing. You don't know what's going on. You take one side of the story and then you just attack. (Jenny looks on as if nothing happened) (back at the house the rest of Alpha wait for Jenny, Lucinda, Sara and Helene. Lucinda enters the house in tears having been berated by Jenny) Claire Young: (paying scant regard and pretty sarcastically) Oh my god (!) Lucinda's crying (!) (Jennifer on the other hand pays even less regard) Jennifer Maguire: For fuck's sake!"

"Lucinda Ledgerwood: Will you please stop using my name in vain?"

"Sir Alan Sugar: (to Alpha) How was the team leader? Lindi Mngaza: Good. Sir Alan Sugar: Everybody happy with the team leader? (slight pause) Claire Young: We had our ups and downs but overall it was good. Sir Alan Sugar: Ups and downs? (another brief pause) You think your team worked well for you? Jenny Celerier: I didn't feel like I had a hundred percent commitment from some of my team. Sir Alan Sugar:Anybody in particular? Jenny Celerier: Yes, certainly Sir Alan. Lucinda, most definitely I felt I had an enormous amount of issues with her throught the course of my task. Margaret Mountford: One of your clients is still looking for some of his clothing I think. Jenny Celerier: Yes, we had an issue with some lost articles when we returned the items to the... Sir Alan Sugar: Lost, some stuff? Jenny Clerier: Yes, we did Sir Alan. Two shirts. Sir Alan Sugar: You lost the fellow's shirts? Jenny Celerier: Yes. Sir Alan Sugar: I bet he was very upset, was he not? Claire Young: I don't think he'd want us to do his washing again. (slight pause) Sir Alan Sugar: No. I tell you what, I'm going to Margaret to deduct £50 off whatever you brought back to compensate this fellow. (turning to Renaissance) Gentlemen. Do you think you've taken the ladies to the cleaners? Much of Renaissance: Yes we do. Sir Alan Sugar: Who's your team leader? (Raef puts his hand up and everyone shows him to Sir Alan) Many of Renaissance: Raef. Sir Alan Sugar: Good team leader? (much more enthusiastic response from Renaissance) Sir Alan Sugar: (clearly surprised about the much more enthusiastic response to Raef than Jenny) Woah! Woah!"

"(Moments before Shazia's firing) Sir Alan Sugar:Shazia... Shazia Wahab: Please..."

"Michael Sophocles: (on the phone) It's Michael. Simon Smith: Sorry, I can't here you. We're in the laundry. Michael Sophocles: Yeah, I thought you might be!"

"Simon Smith: (on Raef) Laurence of Araefia. The strange, posh enigma!"

"Raef Bjayou: Let's absolutely, kick...arse. (before setting of to do the task.)"

"Jenny Celerier: (to Lucinda) Can you be quiet, please? (slower) Can, You, Be, Quiet, Please?"

"Simon Smith: (During Team Renaissance's victory) What-ho, bloke? Top tea."

"Jenny Celerier: All day it's been like I've had to breastfeed the pair of you. (to Lucinda and Shazia, with a puzzled look from Sir Alan)"

"Lee McQueen: That's what I'm talking about! (repeated throughout the series)"

"Alex Wotherspoon: Simon, Ian and Lee did a fantastic job at actually knocking out the product- Michael Sophocles: Sorry, I find it absolutely insulting that you don't include me in the group of people who sold- Alex Wotherspoon:I acknowledge... Michael Sophocles:their absolute heart out. Alex Wotherspoon: Michael, you did a fantastic job... Michael Sophocles: I mean it's just... Alex Wotherspoon:I'm not insulting you at all. I've only met you all today, what do you mean "friends"? We've not formed any relationships. Michael Sophocles: I don't know. You just don't seem very interested."

"Sir Alan Sugar: Business starts now! (He throws two sets of car keys at the candidates. One in Simon's direction and the other in Claire's)"

"Sir Alan Sugar: (to Raef) What is all this stuff about "faced death many times."? Where have we faced death many times? In a hairdressing shop?"

"Ian Stringer: (to Nicholas who is an artist and a barrister) You know what my mum says? If you can piss you can paint."

"Raef Bjayou: (through an intercom selling fish door-to-door) My name's Raef, I represent Renaissance Ltd. a purveyor of fine fish!"

"Sir Alan Sugar: (seeing Raef quiet as Alex and Nicholas argue) Well Raef, either talk up you know or... Raef Bjayou: I'm just finding this conversation just, you know, just incredibly boring. We're now going into psycho-babble now. Sir Alan Sugar: I'm sorry if I'm boring you."

"Sara Dhada: To me, business is simple. It's about making money, making money and making more money."

"Simon Smith: (in Sir Alan's voice) "And at the end of this task, one of you will be fired!""

"Sir Alan Sugar: You were devastated when you got a B in your GCSE French. You're going to be even more devastated now, because you've got a big F. You're fired! (to Nicholas)"

"Alex Wotherspoon: I am NOT over-sensitive!"

"Raef Bjayou: I get on with Prince or Pauper! Sir Alan Sugar: And you're the prince, are you?"

"Nicholas de Lacy-Brown: I'm very into art and culture and that sort of thing... I find it very difficult to have conversations about football, for example. (to Sir Alan, a noted Tottenham Hotspur fan)"

"Alex Wotherspoon: I'm only twenty-four!"

"Jennifer Maguire: As a salesperson, I would rate myself as probably the best in Europe."

"Raef Bjayou: The spoken word is my tool."

"Paul Kemsley: You may not be aware of this...*coughs* Alan, but Tre runs a global corporation from his bedroom. Sir Alan Sugar: *in disbelief* He does what? Paul Kemsley: Apparently, he's got 15 offices around the world...some of which may also be bedrooms."

"Sir Alan Sugar: In these past ten weeks, I've been relying upon Nick and Margaret to tell me what you people have been up to. Well, I didn't need to last night, because I saw it myself. And what I saw was the biggest load of tut that I have ever seen in my life."

"(during Simon's trampoline demonstration) Producer: Honestly guys, at this moment in time, we're dying. Tre Azam: Is that really bad? Naomi Lay: Yeah..."

"Simon Ambrose: (while unwittingly appearing to be masturbating) If you're a young child you can do this, if you're an adult you can have fun!"

"Sir Alan Sugar: If she [Kristina] says "okay" one more time, I'm gonna hit something. Kristina Grimes: (on TV) Okay! Now here we have... (Sir Alan laughs and shakes his head)"

"Sir Alan Sugar: (referencing Stealth's target customer, nicknamed "Jay") Katie, you asked me to think like Jay. While, I'm thinking like Jay, and Jay says your advert sucks. And Ghazal, Jay says you're fired."

"Katie Hopkins: If you give me the opportunity to win again, I'll win again."

"Tre Azam: We need a break dancer. Simon Ambrose: I'm a dance man! Tre Azam: Shut up!"

"Sir Alan Sugar: Adam, your luck has run out! You're Fired!"

"Katie Hopkins: (after hearing Adam's claim about Nigella Seeds) Absolutely not! Sir Alan Sugar: Katie, Katie. Let the man talk. Katie Hopkins: It'll take a long time though, Sir Alan. Sir Alan Sugar: Well, it don't matter me. I've got time."

"(Paul and Adam are sat in a car and Paul is showing how to make a makeshift stove to Adam) Paul Callaghan:(holding a baked bean can) You open that end, you empty out the beans and maybe eat them for your lunch. Adam Hosker: Yeah. (Paul brings out a can of lighter fuel and continues demonstrating) Paul Callaghan: You then open the top of this, make sure you've got a few vent holes in the top and in the bottom which you need to stab through. Open the top of that, set that alight, stick that in there, and put your frying pan on top to cook your sausages. Adam Hosker: Yep, Perfect."

"Sir Alan Sugar: Paul, I sent you to sell the best of British to France. You spent half the bloody day frying sausages on some stupid contraption that the Boy Scouts could have made, and worse than that, Paul, you went out and lost me money! You're a total shambles. You're fired!"

"Sir Alan Sugar: I sent you out on a mission to France, to sell quality British products. I gave you a list of organic farmers, of people who use tender love and care to create something special that they take a pride in. And I wanted you to take that product and say "This is what us British produce, this is not mass-produced tut..." and what you do, is you go and buy a breeze block-load of bloody cheddar cheese!"

"Katie Hopkins: She's a complete snake in the grass and, frankly, too orange to be taken seriously. (about Kristina Grimes)"

"Sir Alan Sugar: Is this a joke?! (during Paul's attempted explanation of his baked bean-tin stove)"

"Sir Alan Sugar: That's not very good, is it? (After discovering that Stealth have made a loss of over £200)"

"Paul Callaghan: So, just to recap, we're trying to sell pork sausages to a Muslim, and offering him a taster in the middle of Ramadan. Other than that, I think it's all going perfectly well!"

"Lohit Kalburgi: (attempting to sell while speaking French) Hello, we have some specialities of Britishness... are you interesting?"

"Kristina Grimes: The French are cheese connoisseurs, and we're going to sell them something from Makro?"