Anti Communists From The United States

"We know that England is crying for a leader, and that leader has emerged in the person of the greatest Englishman I have ever known, Sir Oswald Mosley ... When the history of Europe comes to be written I can assure you that his name will not be second to either Mussolini or Hitler."

"I would gladly say 'Heil Hitler!' and at once part company with him, realizing what a pitiable insult it is to such a great man to try to flatter him with such an imitation which he has always disdained. His way is for Germany, ours is for Britain; let us tread our paths with mutual respect, which is rarely increased by borrowing."

"I don't regard Jews as a class. I regard them as a privileged misfortune."

"If war breaks out, I will fight for Hitler since such a war would be against Jewry."

"As a young man of pure British descent, some of whose forefathers have held high position in the British army, I have always been desirous of devoting what little capability and energy I may possess to the country which I love so dearly."

"Germany calling! Germany Calling!"

"A Note on the Mid Back Slack Unrounded Vowel [a] in the English of Today"

"The people of England will curse themselves for having preferred ruin from Churchill to peace from Hitler."

"To conclude this personal note, I, William Joyce, will merely say that I left England because I would not fight for Jewry against the Führer and National Socialism, and because I believe most ardently, as I do today, that victory and a perpetuation of the old system would be an incomparably greater evil for [England] than defeat coupled with a possibility of building something new, something really national, something truly socialist."

"The best place to find things: the public library."

"The best defense against propaganda: more propaganda."

"For the same reason I read the National Geographic, I like to see places I will never visit."

"When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words. So we found the words "counsel on public relations"."

"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed."

"Goebbels [...] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me."

"When Napoleon said, "Circumstance? I make circumstance‚" he expressed very nearly the spirit of the public relations counsel's work."

"It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man."

"This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas."

"The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest."

"Domination to-day is not a product of armies or navies or wealth or policies. It is a domination based on the one hand upon accomplished unity, and on the other hand upon the fact that opposition is generally characterized by a high degree of disunity."

"The public relations counsel must always subdivide the appeal of his subject and present it through the widest possible variety of avenues to the public."

"The American journalist, Edward Bernays, is often described as the man who invented modern propaganda. The nephew of Sigmund Freud, the pioneer of psycho-analysis, it was Bernays who coined the term “public relations” as a euphemism for spin and its deceptions. In 1929, he persuaded feminists to promote cigarettes for women by smoking in the New York Easter Parade – behaviour then considered outlandish. One feminist, Ruth Booth, declared, “Women! Light another torch of freedom! Fight another sex taboo!” Bernays’ influence extended far beyond advertising. His greatest success was his role in convincing the American public to join the slaughter of the First World War. The secret, he said, was “engineering the consent” of people in order to “control and regiment [them] according to our will without their knowing about it”. He described this as “the true ruling power in our society” and called it an “invisible government”."

"While, under the handicraft of small-unit system of production was that typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand. A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable. This entails a vastly more complex system of distribution than formerly."

"No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders."

"It is chiefly the psychologists of the school of Freud who have pointed out that many of man's thoughts and actions are compensatory substitutes for desires which he has been obliged to suppress. A thing may be desired not for its intrinsic worth or usefulness, but because he has unconsciously come to see in it a symbol of something else, the desire for which he is ashamed to admit to himself...This general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology...Human desires are the steam which makes the soial machine work. Only by understanding them can the propagandist control that cast, loose-jointed mechanism which is modern society."

"One reason, perhaps, why the politician today is slow to take up methods which are a commonplace in business life is that he has such ready entry to the media of communication on which his power depends. The newspaperman looks to him for news. And by his power of giving or withholding information the politician can often effectively censor political news. But being dependent, every day of the year and for year after year, upon certain politicians for news, the newspaper reporters are obliged to work in harmony with their news sources."

"If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn. His mind retains the patterns which have been stamped on it by the group influences."

"Propaganda is of no use to the politician unless he has something to say which the public, consciously or unconsciously, wants to hear."

"But when the example of the leader is not at hand and the herd must think for itself, it does so by means of clichés, pat words or images which stand for a whole group of ideas or experiences. Not many years ago, it was only necessary to tag a political candidate with the word interests to stampede millions of people into voting against him, because anything associated with "the interests" seemed necessary corrupt. Recently the word Bolshevik has performed a similar service for persons who wished to frighten the public away from a line of action. By playing upon a old cliché, or manipulating a new one, the propagandist can sometimes swing a whole mass group emotions."

"In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed."

"Propaganda is the executive arm of the invisible government."

"In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons [...] who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind, who harness old social forces and contrive new ways to bind and guide the world."

"Who are the men, who, without our realizing it, give us our ideas, tell us whom to admire and whom to despise, what to believe about the ownership of public utilities .. about immigration who tell us how our houses should be designed, what furniture we should put into them, what menus we should serve at our table, what kind of shirts we must wear, what sports we should indulge in, what plays we should see, what charities we should support, what pictures we should admire, what slang we should affect, what jokes we should laugh at?"

"It has always been interesting to me that a concise, comprehensive definition of news has never been written. What news is, every newspaper man instinctively knows, particularly as it concerns the needs of his own paper. But it is almost as difficult to define news as it is to describe a without making corkscrew gestures with one’s hand, or as to define some of the abstruse concepts of the metaphysician, like space or time or reality."

"The only difference between "propaganda" and "education," really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda."

"The new profession of public relations has grown up because of the increasing complexity of modern life and the consequent necessity for making the actions of one part of the public understandable to other sectors of the public. It is due, too, to the increasing dependence of organized power of all sorts upon public opinion. Governments, whether they are monarchical, constitutional, democratic or communist, depend upon acquiescent public opinion for the success of their efforts and, in fact, government is government only by virtue of public acquiescence. Industries, public utilities, educational movements, indeed all groups representing any concept or product, whether they are majority or minority ideas, succeed only because of approving public opinion. Public opinion is the unacknowledged partner in all broad efforts. The public relations counsel, then, is the agent who, working with modern media of communications and the group formations of society, brings an idea to the consciousness of the public."

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society."

"People accept the facts which come to them through existing channels. They like to hear new things in accustomed ways. They have neither the time nor the inclination to search for facts that are not readily available to them."

"Let us assume that our problem is the intensification in the public mind of the prestige of a hotel. The problem for the public relations counsel is to create in the public mind the close relationship between the hotel and a number of ideas that represent the things the hotel desires to stand for in the public mind."

"When an appeal to the instincts can be made so powerful as to secure acceptance in the medium of dissemination in spite of competitive interests, it can be aptly termed news. The public relations counsel, therefore, is a creator of news for whatever medium he chooses to transmit ideas. It is his duty to create news no matter what the medium which broadcasts this news."

"It is [the public relations counsel's] capacity for crystallizing the obscure tendencies of the public mind before they have reached definite expression, which makes him so valuable.His ability to create those symbols to which the public is ready to respond; his ability to know and to analyze those reactions which the public is ready to give; his ability to find those stereotypes, individual and community, which will bring favorable responses; his ability to speak in the language of his audience and to receive from it a favorable reception are his contributions.The appeal to the instincts and the universal desires is the basic method through which he produces his results."

"If we understand the mechanism and motives of the group mind, is it now possible to control and regiment the masses according to our will without their knowing it?"

"He was the original polariser…He was also, very importantly, one of the architects of one of the most pivotal elections in modern American history, the midterm elections of 1994, when Republicans took over the House and the Senate for the first time since the first two years of Dwight Eisenhower. That election also greatly contributed to polarisation because it wiped out a lot of moderate southern Democrats and replaced them with very conservative southern Republicans."

"On the one hand it's a lovely symbolism that the Dem slate in Georgia represents the old school civil rights coalition between black people and Jews. On the other, it's telling that the exact same tropes from then are being used by the gop in 2020"

"Drilling without thinking has of course been Republican Party policy since May 2008. When gas prices soared to unprecedented heights, the conservative leader Newt Gingrich unveiled the slogan "Drill Here, Drill Now, Pay Less," with an emphasis on the now. The wildly popular campaign was a cry against caution, against study, against measured action. In Gingrich's telling, drilling at home wherever the oil and gas might be-locked in Rocky Mountain shale, in the Arctic National Wildlife Refuge, and deep offshore-was a surefire way to lower the price at the pump, create jobs, and kick Arab ass all at once."

"He’s a damn Republican, but I love him. He knows the government, he knows the issues…And I would feel better, even though we disagree philosophically — and I’m not being facetious — I’d feel better knowing that there’s somebody there with the depth and gravitas on the issues that Newt possesses."

"Congratulations, Newt, on last night — that was an amazing interview…We don’t play games, Newt, right?"

"Many who have heard my harsh assessments of Gingrich over the past year have assumed that I feel a personal animus toward my former colleague. That’s just not true. That fact is that I remain awestruck that Newt envisioned a Republican majority when his closest allies thought he was crazy. Even an eternal optimist like me laughed at the “Think Majority” sign hanging over the NRCC reception area in early 1994. But Newt was right and we were wrong. The Gingrich Revolution overtook Washington (with a huge assist from Bill Clinton’s overreaching agenda) and good things followed. Within a few years, Congress passed the first balanced budget in a generation, welfare reform, tax cuts and meaningful congressional changes. If Newt’s story ended there, I might have a Gingrich 2012 sign in my front yard. But unfortunately, it does not."

"When Newt showed up, he said we can become the majority, we can take back the House of Representatives. We hadn't had the House since the 1940s. And initially, none of us believed it. But he was persistent and he was tenacious. He kept it up, kept it up, kept it up. And finally by '94 he's the newly elected speaker of the House of Representatives with a Republican majority. So I wouldn't underestimate him."

"I think we ought to send Newt Gingrich to the moon."