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April 10, 2026
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"[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average accounts."
"Organizational culture consists of four distinguishable but interrelated components. They include shared basic values, behavioral norms, different types of artifacts, and behaviors... Values can be defined as "a conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means, and ends of action." Norms differ from values by a higher degree of specificity and a higher relevance for actual behaviors (Katz and Kahn 1978, p. 43). The shared values within an organization form the basis for the development of these norms, which legitimate specific behaviors. More specifically, we define norms as expectations about behavior or its results that are at least partially shared by a social group (O'Reilly 1989; Thibaut and Kelley 1959). Artifacts include stories, arrangements, rituals, and language that are created by an organization and have a strong symbolic meaning (Schein 1992; Trice and Beyer 1993). The symbolic meaning of artifacts is more important than any instrumental function (Hatch 1993). In contrast, behaviors refer to organizational behavioral patterns with an instrumental function."
"Norms guide market-oriented behaviors within organizations. More specifically, we focus on market orientation as the concrete object of these norms. If, for example, the members of an organization share the value of openness of internal communication, a specific norm related to that value is the openness of market-related internal communication. As another example, the norm of market-related responsibility of employees is a specification of the more general shared value of responsibility of the employees... The difference between values and norms is that norms guide behaviors in a specific context, whereas values represent general guidelines."
"The greater the extent of market dynamism, the greater is the positive impact of market-oriented behaviors on market performance."
"Previous research addressing market orientation from a cultural perspective typically has used behavioral measures of this construct. Drawing on literature in the fields of organizational theory and marketing, the authors develop a multilayer model of market-oriented organizational culture. They draw an explicit distinction among values that support market orientation, norms for market orientation, artifacts indicating high and low market orientation, and market-oriented behaviors. On the basis Of qualitative research and a subsequent survey, the authors develop scales for measuring the different layers of market-oriented culture and analyze relationships among the different components of market-oriented culture. Findings indicate that artifacts play a crucial role in determining behavior within organizations. Results also indicate that a market-oriented culture influences financial performance indirectly through market performance and that this relationship is stronger in highly dynamic markets."
"We define CSR as a firm's voluntary consideration of stakeholder concerns both within and outside its business operations."
"Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups."
"This paper reviews prior applications of in four major marketing journals (the ', ', ', and the ') between 1977 and 1994. After documenting and characterizing the number of applications over time, we discuss important methodological issues related to structural equation modeling and assess the quality of previous applications in terms of three aspects: issues related to the initial specification of theoretical models of interest; issues related to data screening prior to model estimation and testing; and issues related to the estimation and testing of theoretical models on empirical data. On the basis of our findings, we identify problem areas and suggest avenues for improvement."
"Stakeholder theory regards the firm as a nexus of stakeholders, commonly defined as groups or individuals who can affect or are affected by the achievement of the firm's goals (Freeman 1984). Depending on the ground for examining a firm's stakeholders, we can differentiate three approaches (Jones 1995):"
"If we take an unprejudiced view of the processes of consciousness, free from all the so-called association rules and theories, we see at once that an idea is no more an even relatively constant thing than is a feeling or emotion or volitional process. There exist only changing and transient ideational processes ; there are no permanent ideas that return again and disappear again."
"He aims at being a sort of Napoleon of the intellectual world. Unfortunately he will never have a Waterloo, for he is a Napoleon without genius and with no central idea which, if defeated, brings down the whole fabric in ruin."
"Throughout the nineteenth century, apart from the division in theoretical sciences and arts, classifiers attempted to divide the sciences into two groups. Already they had before them the examples of Francis Bacon (speculative and descriptive) and Hobbes (quantitative and qualitative). For Coleridge, the sciences were either pure (Grammar, Logic, Rhetoric, Mathematics, Metaphysics) or mixed. Arthur Schopenhauer’s similar groups were called pure and empirical, Wilhelm Wundt in 1887 called them formal and empirical, Globot mathematical and theoretical, and the St. Louis Congress of Arts and Sciences (1904) normative and physical. made similar division of the sciences into abstract and concrete"
"Imagery played a central role in theories of the mind for centuries. For example, the British Associationists conceptualizes thought itself as sequences of images. And, Wilhelm Wundt, the founder of scientific psychology, emphasized the analysis of images. However, the central role of imagery in theories of mental activity was undermined when Kulpe, in 1904, pointed out that some thoughts are not accompanied by imagery (e.g., one is not aware of the processes that allow one to decide which of two objects is heavier)."
"The great majority of experimental psychologists relate to the tradition of their field in much the same way as physicists. Their look at the past might take the form of a review of the literature in a specific research area, and perhaps they would go so far as to take time off for celebrating a few icons on appropriate ceremonial occasions, but there is no room in their world for a reflective or critical history. They would gladly leave anything like that to the professional historians without any sense of having surrendered something that might have the slightest relevance to their own research interests. In the U.S. this attitude may be more widespread than elsewhere, and it is certainly accompanied by a growing tendency for the history of psychology to be taken up by historians rather than psychologists, but of course, the same attitudes are to be found wherever there are psychological laboratories."
"In the case of psychology, of course, it is not only the concepts and methods of the discipline that undergo constant historical change, but the very subject matter itself. Human subjectivity, the reality behind the objects of psychological investigation, is itself strongly implicated in the historical process, both as agent and as product."
"Newtonian studies are not part of physics but belong to an altogether different discipline, the history of science."
"Where the insider's engagement with the discipline's concepts and practices is combined with the moral distance maintained by the outsider one has reason to look for the emergence of a historiography that is both critical and effective."
"For applied psychology, whether American or German, it never had the slightest appeal, as is shown by the figures for the relevant journals, Zeitschrift fiir angewandte Psychologie, Journal of Applied Psychology, and Journal of Educational Psychology. Applied psychology had committed itself to knowledge goals that were unlikely to be advanced by the kind of investigative practice associated with Wundt's laboratory. What it was after was knowledge that could be quickly utilized by agencies of social control so as to make their work more efficient and more rationally defensible."
"Psychological research on populations had a tendency to replace the social categories that defined populations in real life with populations defined in terms of nonsocial categories. American psychology aimed to be a socially relevant science, but not a social science. Its approach was to be that of a natural science, although its ultimate field of application was to be found among members of real societies."
"Wundt sought to achieve was a rejuvenation of philosophical inquiry by new means, not the constitution of a completely new discipline."
"Investigative practice therefore constitutes an area of considerable anxiety within the discipline of psychology. Concern with questions of methodological orthodoxy often takes the place of concern about theoretical orthodoxy when research or its results are discussed and evaluated. These preoccupations with the purity of method frequently deteriorate to a kind of method fetishism or "methodolatry." From this point of view there may be something distinctly subversive about the suggestion that the sphere of methodology is not a realm of pure reason but an area of human social activity governed by mundane circumstances like any other social activity. Nevertheless, the consequences of this suggestion should be explored, for not to do so exposes one to all the risks entailed by a naive and self-deluded style of scientific practice."
"History is not the arena in which natural scientists look for the truth; quite the contrary, they believe it cannot be found there but rather in the laboratory. From their point of view history will at best yield up stale truths that have been superseded."
"What exactly constitutes a field like scientific psychology? Is it constituted by its most innovative and influential contributors; by the scientific findings that it has produced; by the theories it has elaborated; by its concepts, techniques, or professional associations? Obviously, all this and more goes into the making of a field, but most of us would probably see some of these components as playing a more essential role than others. Even if we refuse to commit ourselves explicitly we are likely to imply that certain components define the field more effectively than others by the way we organize our knowledge."
"Here we are more likely to come across fields that are structured in an agonistic manner, fields which are characterized by deep divisions between alternative schools of thought rather than by the achievement of a general working consensus."
"The results of ethnic psychology constitute... our chief source of information regarding the general psychology of the complex mental processes."
"From the standpoint of observation, then, we must regard it as a highly probable hypothesis that the beginnings of the mental life date from as far back as the beginnings of life at large."
"We call that psychical process, which is operative in the clear perception of a narrow region of the content of consciousness, attention."
"In Aristotle the mind, regarded as the principle of life, divides into nutrition, sensation, and faculty of thought, corresponding to the inner most important stages in the succession of vital phenomena."
"Historical studies of the sciences tend to adopt one of two rather divergent points of view. One of these typically looks at historical developments in a discipline from the inside. It is apt to take for granted many of the presuppositions that are currently popular among members of the discipline and hence tends to view the past in terms of gradual progress toward a better present. The second point of view does not adopt its framework of issues and presuppositions from the field that is the object of study but tends nowadays to rely heavily on questions and concepts derived from studies in the history, philosophy, and sociology of science. A history written from the insider's point of view always conveys a strong sense of being "our" history. That is not the case with the second type of history, whose tone is apt to be less celebratory and more critical."
"For such fields deep historical studies can have considerable contemporary relevance and hence fall within the boundaries of the field itself. Weber and Durkheim are still studied by sociologists, just as Adam Smith and Ricardo are still studied by economists, whereas Galilean and Newtonian studies are not part of physics but of an altogether different discipline, the history of science."
"The basis for Wundt’s initial discussion of the problem of introspection is provided by his insistence on the distinction between “self-observation” (Selbstbeobachtung) and “internal perception” (innere Warhnemung)."
"The whole task of psychology can therefore be summed up in these two problems : (1) What are the elements of consciousness ? (2) What combinations do these elements undergo and what laws govern these combinations ?"
"Wundt initiated the first systematic psychological research programme. This achievement occurred at the same time as his elaboration of a philosophy of science which was anti-inductivist and stressed the priority of explanatory motives. Specifically psychological explanations depended on concepts of psychological causality as manifested in apperceptive or volitional processes. The major differences between the Wundtian and other models of psychological experimentation can be understood in the light of this general approach. Thus experimenters and subjects had to be enlightened collaborators and the role of introspection was more significant in an explanatory than in a purely observational context. Wundt's special requirements for the psychological experiment led him to reject other early models as exemplified by the hypnotic experiment in which the experimenter-subject relationship was closer to what was to become the norm in the twentieth century."
"The term “introspective psychology” is misleading in that it covers a variety of diverging positions on the theory and practice of introspection. From the beginning there was a basic discrepancy between the British and the German philosophic tradition, the former relying more exclusively on introspection than the latter. Wilhelm Wundt’s advocacy and use of introspection was extremely circumscribed and essentially limited to simple judgments tied to external stimulation. During the first decade of the twentieth century some experimental psychologists, notably E. B. Titchener and the , greatly enlarged the scope of introspection, ushering in the brief vogue of “systematic introspection.” The latter never gained wide support in North America and was supplanted in Germany by developments that do not constitute “introspective psychology” in any precise sense."
"Internal perception also fails as a method for scientific psychology. In the nature of the case, it must be casual and therefore unsystematic. It excludes all deliberate investigation, because as soon as it becomes aware of itself it turns into the self-observation that is open to all the well-known and valid criticisms. It is, indeed, the basis of a psychology of consciousness, in the sense that conscious processes must be perceived to be known, but for a science it is not enough."
"The reaction time studies conducted during the first few years of Wundt’s laboratory constitute the first historical example of a coherent research program, explicitly directed toward psychological issues and involving a number of interlocking studies."
"The severe restrictions which Wundt placed on introspection also manifest themselves in the types of judgment that his experimental subjects were required to make. In accordance with the precept that internal perception can only become observation insofar as it is linked to controllable external stimuli, the introspective reports from his laboratory are very largely limited to judgments of size, intensity, and duration of physical stimuli, supplemented at times by judgments of their simultaneity and succession."
"Michels went on to draw the unwarranted conclusion that democracy is impossible in a political system because it was, he believed from his study of one party, impossible in a particular element of the system. Had he been writing today it is inconceivable that he would have moved so casually from his observation of oligarchy in a political party to the conclusion that oligarchy is inescapable in a political system in which the political parties are highly competitive. Michels's elementary mistake reminds us that for the most part the theorists of minority domination discussed here had little or no experience with systems of competitive parties in countries with a broad suffrage or, certainly, with systematic analysis of competitive party systems."
"Historical evolution mocks all the prophylactic measures that have been adopted for the prevention of oligarchy. If laws are passed to control the dominion of the leaders, it is the laws which gradually weaken, and not the leaders."
"Was klein ist im Beginn wird oft am Ende überaus groß sein. Und so geschieht es, das wer im Anfange auch nur um ein Weniges von der Wahrheit abweicht, im Verlauf immer weiter und weiter und zu tausendmal größern Irrthümer fortgeführt wird."
"Does the painter imitate the body correctly if he guides his brush without any method, and if his hand is moved at random and the lines are not drawn with art? In the same way you will not put the sentiment of your mind in front of the others’ eyes unless you use appropriate and distinct words, a fitting arrangement of words and the right order of sentences. For, just as we represent bodies by colours, we represent the sentiment of our mind by speech."
"You can see for what reason I commend the study of eloquence to you—because we can neither explain what we ourselves want, nor understand the surviving writing written by our ancestors, unless we have thoroughly studied a fixed rule for speaking. For my part, I do not see how there could be others who wish neither to explain what they think, nor to understand what is excellently said."
"No one will be able to speak suitably and clearly about anything unless he has shaped his speech by some art, by imitation of the best."
"It does not make such a difference whether you are simply mute or employ no art for speaking. For it is not feasible that you can express what you think as it should be understood unless you acquire and strengthen the ability to speak by art."
"The shadow does not follow the body more closely than eloquence accompanies sagacity."
"How miserable is the condition of men when the better a thing is, the further it recedes from our sight and the less it is recognized."
"Opto autem, ut sapientum Principum consilio, et autoritate aliquando, et ex aliarum gentium Ecclesiis, et nostris, pii et eruditi viri convocentur, ut de omnibus controversiis deliberetur, et una consentiens forma doctrinae vera et perspicua, sine ulla ambiguitate posteritati tradatur."
"Ab ipso colaphos acceperim or Ab ipso colaphos accepi."
"Sagacity and eloquence are linked together to such an extent that they cannot be torn asunder for any reason."
"What do you believe was on the mind of the ancient Romans that they called the arts of speaking humanity? They judged that, indisputably, by the study of these disciplines not only was the tongue refined, but also the wildness and barbarity of people’s minds was amended."