"# Services, as a term, is also used to describe activities performed by sellers and others that accompany the sale of a product and aid in its exchange or its utilization (e.g., shoe fitting, financing, an 800 number). Such services are either presale or post-sale and supplement the product, not comprise it. If performed during sale, they are considered to be intangible parts of the product. The American Marketing Association defines services as - “Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods."
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, cited in: J. Paul Peter, James H. Donnelly (2005) Preface to Marketing Management. p. 173
https://en.wikiquote.org/wiki/Services_marketing
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