"# Service products. such as a bank loan or home security, that are intangible, or at least substantially so. If totally intangible, they are exchanged directly from producer to user, cannot be transported or stored, and are almost instantly perishable. Service products are often difficult to identify, because they come into existence at the same time they are bought and consumed. They comprise intangible elements that are inseparable; they usually involve customer participation in some important way; they cannot be sold in the sense of ownership transfer; and they have no title. Today, however, most products are partly tangible and partly intangible, and the dominant form is used to classify them as either goods or services (all are products). These common, hybrid forms, whatever they are called, may or may not have the attributes just given for totally intangible services."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Original Language: English
Available Languages (1)
Sources
Imported from EN Wikiquote
https://en.wikiquote.org/wiki/Services_marketing
Revision History
No revisions have been submitted for this quote.
Categories
Services marketing
7 quotes on TrueQuotesView all quotes by Services marketing →
Related Quotes
"[ Services are] activities, benefits and satisfactions which are offered for sale or are provided in connection with …"
"Service(s) mean,"
"# Services, as a term, is also used to describe activities performed by sellers and others that accompany the sale of…"
"Services marketing is nothing but application of traditional marketing philosophies to the service sector with change…"
"Services are going to move in this decade to being the front edge of the industry."
"Today, the field of services marketing is thriving both in terms of academic research and in the number of services m…"
"I don't remember ever going to a toy store as a child. Although specialty toy stores existed in major cities like New…"
"In a way the establishment in 1760 of what, as , was to become the world's most famous toyshop, symbolised the new wo…"
"Children of my day, even in s, had very little in the way of toys. Toy shops were almost unknown; modern mechanical p…"
"This transaction is truly a win-win. It helps maintain affordability in the assets, and, at the same time, the procee…"