"On a more analytical plateau, all these disparate processes of rationalization can be surmised as increasing knowledge, growing impersonality, and enhanced control. [...] First, knowledge. Rational action in one very general sense presupposes knowledge. It requires some knowledge of the ideational and material circumstances in which our action is embedded, since to act rationally is to act on the basis of conscious reflection about the probable consequences of action. [...] Second, impersonality. Rationalization, according to Weber, entails objectification (Versachlichung). Industrial capitalism, for one, reduces workers to sheer numbers in an accounting book, completely free from the fetters of tradition and non-economic considerations, and so does the market relationship vis-à-vis buyers and sellers. For another, having abandoned the principle of Khadi justice (i.e., personalized ad hoc adjudication), modern law and administration also rule in strict accordance with the systematic formal codes and sine irae et studio, that is, “without regard to person.” […] Third, control. Pervasive in Weber's view of rationalization is the increasing control in social and material life. […] Weber saw the irony that a modern individual citizen equipped with inviolable rights was born as a part of the rational, disciplinary ethos that increasingly penetrated into every aspect of social life."