"It makes sense that Weber's rationalization thesis concludes with two strikingly dissimilar prophecies — one is the imminent iron cage of bureaucratic petrification and the other, the Hellenistic pluralism of warring deities. The modern world has come to be monotheistic and polytheistic all at once. What seems to underlie this seemingly self-contradictory imagery of modernity is the problem of modern humanity (Menschentum) and its loss of freedom and moral agency. Disenchantment has created a world with no objectively ascertainable ground for one's conviction. Under the circumstances, according to Weber, a modern individual tends to act only on one's own aesthetic impulse and arbitrary convictions that cannot be communicated in the eventuality; the majority of those who cannot even act on their convictions, or the “last men who invented happiness” à la Nietzsche, lead the life of a “cog in a machine.”"
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Rationalization (sociology)
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