"In addition to vision-level BHAGs [shorthand for Big, Hairy, Audacious Goals], an envisioned future needs what we call vivid description – that is, a vibrant, engaging, and specific description of what it will be like to achieve the BHAG. Think of it as translating the vision from words into pictures, of creating an image that people can carry around in their heads. It is a question of painting a picture with your words. Picture painting is essential for making the 10-to-30- year BHAG tangible in people’s minds."
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Businesspeople from the United StatesBusiness theorists from the United StatesStanford University faculty
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https://en.wikiquote.org/wiki/Jerry_I._Porras
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Jerry I. Porras
(born September 20, 1938) is an American organizational theorist, Lane Professor Emeritus of Organizational Behavior and Change at the . He is best known from the co-author with James C. Collins of the 1994 book Built to Last: Successful Habits of Visionary Companies, which was listed second in the Most Influential Management Books list of 2002.
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