"Core ideology provides the glue that holds an organization together as it grows, decentralizes, diversifies, expands globally, and develops workplace diversity. Think of it as analogous to the principles of Judaism that held the Jewish people together for centuries without a homeland, even as they spread throughout the Diaspora. Or think of the truths held to be self-evident in the Declaration of Independence, or the enduring ideals and principles of the scientific community that bond scientists from every nationality together in the common purpose of advancing human knowledge. Any effective vision must embody the core ideology of the organization, which in turn consists of two distinct parts: core values, a system of guiding principles and tenets; and core purpose, the organization’s most fundamental reason for existence."
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Businesspeople from the United StatesBusiness theorists from the United StatesStanford University faculty
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https://en.wikiquote.org/wiki/Jerry_I._Porras
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Jerry I. Porras
(born September 20, 1938) is an American organizational theorist, Lane Professor Emeritus of Organizational Behavior and Change at the . He is best known from the co-author with James C. Collins of the 1994 book Built to Last: Successful Habits of Visionary Companies, which was listed second in the Most Influential Management Books list of 2002.
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