"This paper reviews prior applications of in four major marketing journals (the ', ', ', and the ') between 1977 and 1994. After documenting and characterizing the number of applications over time, we discuss important methodological issues related to structural equation modeling and assess the quality of previous applications in terms of three aspects: issues related to the initial specification of theoretical models of interest; issues related to data screening prior to model estimation and testing; and issues related to the estimation and testing of theoretical models on empirical data. On the basis of our findings, we identify problem areas and suggest avenues for improvement."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Original Language: English
Available Languages (1)
Sources
Article abstract
https://en.wikiquote.org/wiki/Christian_Homburg
Revision History
No revisions have been submitted for this quote.
Categories
Christian Homburg
22 quotes on TrueQuotesView all quotes by Christian Homburg →
Related Quotes
"Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness."
"In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involv…"
"Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct."
"People define themselves in terms of both unique individualizing attributes and collective attributes of the groups t…"
"Previous research addressing market orientation from a cultural perspective typically has used behavioral measures of…"
"Organizational culture consists of four distinguishable but interrelated components. They include shared basic values…"
"Norms guide market-oriented behaviors within organizations. More specifically, we focus on market orientation as the …"
"The greater the extent of market dynamism, the greater is the positive impact of market-oriented behaviors on market …"
"Activities for complex customers cannot be handled by the sales function alone but requires participation from other …"
"[Strategic account management programs include] special activities... such as pricing, products, services, distributi…"