"Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness."

"In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involv…"

"People define themselves in terms of both unique individualizing attributes and collective attributes of the groups t…"

"This paper reviews prior applications of in four major marketing journals (the ', ', ', and the ') between 1977 and 1…"

"Previous research addressing market orientation from a cultural perspective typically has used behavioral measures of…"

"Organizational culture consists of four distinguishable but interrelated components. They include shared basic values…"

"Norms guide market-oriented behaviors within organizations. More specifically, we focus on market orientation as the …"

"The greater the extent of market dynamism, the greater is the positive impact of market-oriented behaviors on market …"

"Activities for complex customers cannot be handled by the sales function alone but requires participation from other …"

"[Strategic account management programs include] special activities... such as pricing, products, services, distributi…"