"Previous research addressing market orientation from a cultural perspective typically has used behavioral measures of this construct. Drawing on literature in the fields of organizational theory and marketing, the authors develop a multilayer model of market-oriented organizational culture. They draw an explicit distinction among values that support market orientation, norms for market orientation, artifacts indicating high and low market orientation, and market-oriented behaviors. On the basis Of qualitative research and a subsequent survey, the authors develop scales for measuring the different layers of market-oriented culture and analyze relationships among the different components of market-oriented culture. Findings indicate that artifacts play a crucial role in determining behavior within organizations. Results also indicate that a market-oriented culture influences financial performance indirectly through market performance and that this relationship is stronger in highly dynamic markets."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Original Language: English
Available Languages (1)
Sources
p. 449 ; Abstract
https://en.wikiquote.org/wiki/Christian_Homburg
Revision History
No revisions have been submitted for this quote.
Categories
Christian Homburg
22 quotes on TrueQuotesView all quotes by Christian Homburg →
Related Quotes
"Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness."
"In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involv…"
"Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct."
"People define themselves in terms of both unique individualizing attributes and collective attributes of the groups t…"
"This paper reviews prior applications of in four major marketing journals (the ', ', ', and the ') between 1977 and 1…"
"Organizational culture consists of four distinguishable but interrelated components. They include shared basic values…"
"Norms guide market-oriented behaviors within organizations. More specifically, we focus on market orientation as the …"
"The greater the extent of market dynamism, the greater is the positive impact of market-oriented behaviors on market …"
"Activities for complex customers cannot be handled by the sales function alone but requires participation from other …"
"[Strategic account management programs include] special activities... such as pricing, products, services, distributi…"