"Lord Sugar: (moments before firing James) James, what I want to say to you is this: Culture, that bit of good stuff about you and you will go somewhere. You will go somewhere. But it is with regret James, that I'm going to have to say to you, You're Fired! James Hill: (showing signs of defeat) Thank you Lord Sugar and Nick, Karren, I've really enjoyed this experience. Good luck guys, alright? Roisin Hogan: (quietly) Good luck James. James Hill:Alright, Thank you. Cheers.(James leaves the boardroom) Lord Sugar: Good luck."

"Lord Sugar: Katie, you know nothing about running a restaurant! Katie Bulmer-Cooke: I've worked in a restaurant from the age of 15. As a waitress, I've worked front of house, I've worked back of house... Lord Sugar: Yeah, I've been to MacDonald's also."

"Karren Brady: (On Sanjay's business plan) Alan, it seems more of a whim than a business idea."

"Ricky Martin: (To Roisin on her CV about being an accountant) Lord Sugar is looking for a business partner. He's not looking for an accountant."

"Claude Littner: (to Solomon) This is my tenth year doing this, and I've got to say that when I read your application form and then when I read your CV, it filled me with pleasure. There were no boastful brags about how great you are and 'you're the greatest salesman' or 'you're the greatest everything', it was very, very mature, very nicely written, so from my point of view, that was a sheer pleasure. Solomon Akhtar: Thanks so much for saying that. Claude Littner: I've told you how pleased I was with your CV, and then I came on to actually look at the proposal that you're pitching for Lord Sugar, and frankly... it's a bloody disgrace! It's a bloody disgrace! In the 10 years I've done this, I've never seen something that's put together, two bloody pages with pictures on one page? What do you think you're coming here for? What do you think you're coming here for? You can leave. Goodbye. Solomon Akhtar: Can I argue, can I just say...? Claude Littner: There's nothing to argue! You've given me pictures of sailboats. You've given me pictures of sailboats, what am I gonna work on? Pictures of sailboats? What is that? What is that? Solomon Akhtar: Those are logos, yeah, logos. Claude Littner: You're taking the piss! Please leave. (after noticing Solomon going the wrong way). That's not the way out. Solomon Akhtar: (whispering) Fucking hell..."

"Mike Soutar: (To Lord Sugar on working with Daniel Lassman) He would die in the attempt. Claude Littner: Or you'd kill him."

"Lord Sugar: Solomon, you are a very intelligent young man, but when I appraise your business plan and think about us working together I'm struggling a little bit. Claude reckons you're gonna go somewhere one day...But not now. Solomon, you're fired! Solomon Akhtar: Okay, thank you very much. Nick Hewer: Good luck. Solomon Akhtar:Thank you. (before he leaves he turns to face Lord Sugar) Can I say? I actually really enjoyed the process, and thanks for being fair I think. Nick and Karren you've been very fair and Lord Sugar throught the process. So thank you."

"Lord Sugar: Daniel, I don't think we're gonna go into business together. But I do wish you well and it is with regret, Daniel you're fired! And Daniel I think, you are a better man than when you walked in the doors here eleven weeks ago and I congratulate you on you changing your manner and I do hope that you carry on that way and that you have learned and gleamed something from it. Daniel Lassman: Yeah, absolutely. (Daniel gets up to leave) Thank you very much for your time."

"Mike Soutar: Are there any other exaggerations? Lies? Daniel Lassman: No absolutely not. In fact to be honest Mike, I would honestly say that the CV's probably under-exaggerated."

"Ricky Martin: How long have you been a sales manager? Mark Wright: It was just under a year. Ricky Martin: I see that as being deceitful!"

"(On the way to the interviews) Mark Wright: Mine feels more like a winner Dan. Daniel Lassman: Your's feels heavier, 'cause you've got bigger font than me. (In another car Roisin looks through her business plan while Solomon looks on in awe. He pulls out his own plan and looks through it) Bianca Miller: Have you, included your financials Solomon? Solomon Akhtar: Erm, I've got the nitty-gritty stuff sort of...in my mind."

"Claude Littner: This is my tenth year of doing this, and I've got to say that when I read your application form, and then when I read your CV...It filled me with pleasure. (Stunned look from Solomon)"

"Mike Soutar: (after hearing Bianca's proposal) So you want Lord Sugar to get, into tights? Bianca Miller: (smiling) Yes. Mike Soutar: That's an interesting visual image."

"Lord Sugar: You would back Bianca 100%?"

"Daniel Lassman: I think it's a no-brainer Lord Sugar, though Mark is a lovely guy."

"Lord Sugar: (to Dan Callaghan) Get your hands out of your pockets! (Dan obeys) Welcome to the boardroom. Over here you see an empty chair. So we have a new colleague of mine assisting me here, and if you think this process is tough it's just got a whole lot tougher! (Brief pause, then the door opens and Claude Littner takes the seat to Lord Sugar's right. He scowls at the candidates) Welcome, Claude."

"Dan Callaghan: Hello! Are you, interested in buying a salad?"

"Lord Sugar: Claude, perhaps you'd let me know about Versatile? Claude Littner: Their total sales amounted to £467.50, their costs were £267.21, yielding a profit of £200.29. Lord Sugar: Okay. Karren, same thing for Connexus. Karren Brady: Sales: £343.53, Costs: £341.66 (celebratory signs from Mergim, Gary and Charleine) making a pathetic profit of only £1.87."

"Claude Littner: I think I'll have to go down, and lie down for a while and put a cold towel on my head! Selina has displayed absolutely no leadership whatsoever! I think we're in trouble with this lot."

"Richard Woods: (while ironing a tie) Winning!"

"Lord Sugar: (when Connexus return to the boardroom) Well, to come in with £1.87, it's abysmal! Late in the kitchen, late at the location, lunch time; you turn up at 1:30, you may as well forget it!"

"Mergim Butaja: (holding a spring onion) Is this an onion? Sam Curry: Yes, that's an onion."

"Claude Littner: (After Versatile try to sell fish to a vegan restaurant) I must be losing the plot here. This place is teaming with people and they've gone into a veggie restaurant trying to sell fish? That's no way to sell."

"Elle Stevenson: (to Joseph Valente whose role model is Hugh Hefner) If my boyfriend said he wanted to be like Hugh Hefner, I would kick him where it would really hurt!"

"Aisha Kasim: I just want to say, if anyone is not productive on this task and we lose, they'll be coming back into the boardroom with me. I don't care!"

"Lord Sugar: (on Team Connexus' digital billboard) You're rotating like a kebab, Ruth."

"Elle Stevenson: (after Lord Sugar moves the teams back to girls vs. boys) I'm glad we got rid of Brett 'cause he's bald."

"Scott Saunders: (during a brainstorm) What about Manly Moist? Sam Curry: (giving a disgusted look at the representation) Ugh!"

"Mergim Butaja: (Assisting Brett collecting the manure) The smell is beautiful."

"Lord Sugar: (to the losing team) In the task, you got covered in bullshit. Now you know how I feel, when I listen to some of the rubbish that comes out in the boardroom."

"Lord Sugar: (on Connexus' third appearance in the boardroom) Okay, let me tell you this. Normally, I set this task at eight o'clock in the morning and I tell people to be back here 6 o'clock the same day. You had the whole of overnight and all that time to think about where you were going and what you were doing. Not organized!"

"Vana Koutsomitis: I just don't like questions that'll make no sense. Selina Waterman-Smith: You're right, I shouldn't bring up anything I have an opinion on."

"Karren Brady: Vana, I don't know why you're laughing because it's just not funny! It was chaos, it was unorganized, it was unfriendly at times. It was a shambles!"

"Lord Sugar: (to Joseph) I suppose you, Valentino, would go after the mirror. You probably spent half your time looking in it."

"Joseph Valente: (at the end of a negotiation) One hundred euro for seven. (He holds his fingers up to mime "seven" but actually ends up miming "eight")"

"Lord Sugar: Vana, it's hard for me to justify how you can remain in the process, because of the failure of this task. But, Jenny, I'm yet to see any actual achievements, anything one can pin down to you and say, "well, actually, that was very, very good." So, I'm having less of a problem here. Jenny, you're fired! Jenny Garbis: Okay. Well, I really appreciate the opportunity, I'm very disappointed not to have been able to show you what I'm really capable of, Lord Sugar, because I do think I have the capability to win this process. Many of the other candidates in the house said they were worried I was going to be in the final with them. I'm really sorry I haven't been able to show you that, but good luck, guys. Thank you."

"Karren Brady: Alan, I'd be worried about going into business with Ruth. Claude Littner: But which would you rather have, Karren? Someone who's very enthusiastic or someone who just doesn't seem to care that much? Karren Brady: Well, I'd have neither, actually Claude."

"David Stevenson: (on the T-Shirts) You can wear them with almost, anything!"

"Richard Woods: [On the phone to Charleine] Would you like me to pass you over to David?"

"Sam Curry: It's like giving birth to a child and someone offering you £2 for it. I mean I've never given birth before so...selling your baby for £2. God! What a heartless mother I am."

"Sam Curry: (to Elle Stevenson) You are, a genuine princess."

"Lord Sugar: (to Mergim before firing him) It is a difficult one. Look, Mergim I'm going to say this to you: I don't think you have the potential, at this moment in time, of being my business partner, I really don't. But carry on with your dreams okay? It is with sincere regret Mergim, that you're fired. Mergim Butaja: Thanks a lot for the opportunity guys. Thank you. (Mergim gets up and starts to leave) Lord Sugar: (as Mergim goes out the door) And we'll stay in touch. Mergim Butaja: (turns round to face Lord Sugar one last time.) Thank you Lord Sugar. (Mergim turns and goes out the door)"

"Joseph Valente: No stopping, no messing around, no toilet breaks, just hitting it! Solid, yeah?"

"David Stevenson: (After Lord Sugar fires Elle, Mergim and April and he is back at the house) I've never seen something so brutal in my life!"

"Elle Stevenson: Joseph, the second we get in that theater I am no longer the project manager, you are that project manager!"

"Lord Sugar: (to Elle minutes before firing her) In your day job, you organize the construction of basements. Well in this particular task, you've dug yourself a very, very big hole. You're Fired!"

"Sam Curry: (after listening to a football manager telling them what they have to do if they secure a contract) Question: If we get this contract, do we have to do it?"