First Quote Added
April 10, 2026
Latest Quote Added
"Adam Corbally: (Sniffing some English wine) You can smell Christmas cake."
"Tom Gearing: (while visibly drunk) I've enjoyed myself thoroughly today. It's been a great day, me and Adam have had a lot of fun. We've really gotten to grips with the English wine sparkling... sorry, really got to grips with English wine... sparking..."
"Lord Sugar: (on Jenna's disastrous video advert) I know you're out there trying to impress me, and I also know I might remind you a little of Sid James, but I didn't ask you to make a Carry On Boozing movie. I was expecting any one moment there, Kenneth Williams to pop in and say "Ooh, maître d’, where's me Grandeur gone? Someone's nicked me Grandeur!" It's a total bloody joke! I don't know what you were thinking!"
"Lord Sugar: Stephen, you are this close to going outside that door! Stephen Brady: If I was project manager again, I would definitely deliver another victory and most importantly... Lord Sugar: Definitely? Stephen Brady: I would definitely deliver another victory, I'd actually put my, erm, well put anything that I have on me right now on that... Lord Sugar: You've thrown the gauntlet down. You are the project manager next, and I expect you to win!"
"Gabrielle Omar: Can you let me finish, please?"
"Lord Sugar: (To Stephen moments before firing him) You asked me for the chance to be the Project Manager, I gave you the chance. You told me you were going to win, you didn't win. You lost!"
"Lord Sugar: (to Adam Corbally before firing him)I think it's time for you to leave this process(Smile from Adam) You're Fired! Adam Corbally: Thank you Lord Sugar! Lord Sugar: I wish you all the best Adam. And I hope you do very well. Adam Corbally:Thank you very much. Lord Sugar: And keep in touch. Adam Corbally: (before he leaves) If you ever need a salesman, you know where I am!"
"Claude Litter: (having listened to Nick's explanation of his website) Do I care?"
"Mike Soutar: One of the things I found flawed in [Jade's] business plan was that one of the websites she owned was still available for anyone to go and buy...so I did."
"Nick Holzherr: It's like being under fire! It's like being in a warzone!"
"Mike Soutar: It all seems a bit show business than real business. Do you think that people take you less seriously in business because they can't stop imagining you in a pair of lycra pants?"
"Matthew Riley: Are you smoking something? Get on with that business! What on earth are you doing?! What are you even doing sat here?!"
"Claude Littner: The trouble is, you're an arrogant...fool. However, I read your business plan. And, I was quite impressed. Ricky Martin: Thank you Claude. Claude Littner: I think it was interesting, I think it was well written. So it just puzzles me how you can write such nonsense, such rubbish..."
"Mike Soutar: I have a glowing employment reference here and I'm going to read it out to you. (reading from the reference) "What is very evident is Tom's natural ability to focus on the challenge and to deliver results..." It goes on. "I do firmly believe you have an excellent "Apprentice" who truly has the skill sets to deliver." That's pretty good stuff isn't it? Tom Gearing: I'd say so, yeah. Mike Soutar: Who do you think said that? Tom Gearing: I'm not sure, not sure at all. (As he replies, Mike smiles)"
"Mike Soutar: How much of your business plan did your father write? Tom Gearing: He didn't write any of it. Mike Soutar: None of it at all?"
"Jade Nash: (after an interview) Absolutely slaughtered!"
"Jaz Ampaw-Farr: Aw, man!"
"Lord Sugar: Ladies, who's gonna be the project manager? Jaz Ampaw-Farr: I am!"
"Lord Sugar: I've got a pile of CVs here. It's full of the usual BS! I'm sick and tired of that bloody rubbish to be quite honest with you, 'cause actions speak louder than words!"
"Zeeshaan Shah: Let me speak to him! Neil Clough: It's alright guys. Thank you. (he hangs up) Zeeshaan Shah: (taking the phone off Neil) Listen! I need to speak to him! Do you not understand that?! I said it about seven times mate! Neil Clough: Listen! Listen! What do you want to say? Zeeshaan Shah: I said it seven times! Tim Stillwell:He's still there... Zeeshaan Shah: (to Neil) I want to tell them where to sell those jackets! Neil Clough: Zee! Zee! Listen to me... Zeeshaan Shah: When I'm saying something seven times... Neil Clough: Why are you shouting? Zeeshaan Shah: Because I said something seven times... Neil Clough: Alright, well here's the eighth time! Ring them back. Zeeshaan Shah: Yeah, they're here. Hello?"
"Leah Totton: I'm the person who knows the most about the costs. I should do the next sale. Luisa Zissman: I do this every day. I run three businesses, all of which are sales. Leah Totton: This is huge... Luisa Zissman: No offense but you're a doctor. Leah Totton: You cannot possibly say that! You can't possibly say that! Luisa Zissman: I should do it. Leah Totton: I really don't think you should. Luisa Zissman: Why not? Leah Totton: Because I think I'll be better. Luisa Zissman: Why do you think you'll be better? Leah Totton: Because I know the figures. Do you know the figures? Luisa Zissman: Well, you've got them written down so all I have to do is to look at them. Leah Totton: And you'll memorize them in that time? Luisa Zissman: Yeah, I think I can memorize a few figures."
"Neil Clough: Behind every good project manager there's a Neil Clough."
"Alex Mills: Jason, will you be quiet you silly shit?!"
"Lord Sugar: How do you send people to a brewery that don't drink? In Zee's case particularly, he is as dry as a cream cracker in the bleeding Sahara Desert!"
"Lord Sugar: I'm sitting here thinking to myself, you're all a bloody waste of space at the moment. I mean, the basic fundamentals; counting, calculations, locations, where you are going to sell. These are very elementary things."
"Lord Sugar: This is simple multiplications, it is not rocket science."
"Jason Leech: Not you Jordan, somebody average size!"
"Lord Sugar: (commenting on a poorly designed piece of furniture that the girl's team failed to sell) Functional, yes. Functional in the sense that it's easy to wheel it out to the skip to throw it away!"
"(Before the task briefing at the location where the candidates were told Lord Sugar wanted to meet them) Lord Sugar: Good evening. (echoes) The candidates: Good evening, Lord Sugar. (echoes)"
"Uzma Yakoob: I'm in the look good industry. Lord Sugar: That don't look good! Tidy-sidy, wishy-washy, poxy-boxy!"
"Karren Brady: Well you did say was the product had to be glueless. Lord Sugar: Glueless? More like bloody clueless!"
"Nick Hewer: (on Kurt's recycling chair) I've never come across such a revolting idea!"
"(After the task and collecting the results) Karren Brady: (to Evolve) They really liked your pitch... (Natalie and a few others smile while Endeavour look doubtful) And they really liked you guys... They hated the product. (Natalie's face falls. Similarly most of Evolve also show looks of devastation particularly Leah, Luisa and Francesca) And they didn't place any orders. (Whilst Evolve are shockeld that they lost, Endeavour show signs of celebration)"
"Alex Mills: (holding up a bunch of carrots) What are these?"
"Neil Clough: Kurt should be fired for the failure of this task! Kurt Wilson: Why am I the failure of the task?"
"Alex Mills: Fresh viagra? I don't need any of that, I'm from Wales!"
"Zeeshaan Shah: I know Dubai like the back of my hand."
"Lord Sugar: Thank God I didn't send you out to buy 20 camels, you'd come back with a packet of fags!"
"Lord Sugar: (upon seeing Endeavour's flag) Looks like a blooming napkin! Kurt Wilson: I agree with it. I made myself look like an idiot."
"Zeeshaan Shah: Oud is a perfume! Alex Mills: Zee, listen sunshine it's not! O-U-D-H is a perfume!"
"Natalie Panayi: (upon seeing the flag that isn't 6ft) That's...not six foot. Zeeshaan Shah: That's not six foot! Flag stitcher: Forty two centimeters by...seventy two centimeters? (Zeeshaan looks at Kurt who tries to work out the sum in his head)"
"Lord Sugar: (moments before firing Zeeshaan) Zee, your idea of going into business with me is going to do with international trading and real estate. And you've just demonstrated that you can't deal internationally!"
"Alex Mills: (on Zeeshaan) We've had know-it-all come in, thinks he knows it all, he's about as much use as a chocolate teapot."
"Jason Leech: (in an "Arabic" accent to an Emirati person while miming) You put a hat on it so it does not see. Like an eagle, a big bird. And you put it on your arm and it flies away."
"Leah Totton: We put Alex in a Sergeant-Major role-"
"Alex Mills: IS THIS THE BEST I CAN SEE?!"
"Francesca Macduff-Varley: You're talking to three people leading from the corporate world and you're telling them you don't like what they do?"
"Neil Clough: (after Endeavour win the task and on their treat) How does it feel to be on a winning team, Natalie?"
"Kurt Wilson: (referring to Leah) I was thinking maybe bringing one of the girls over here as a bit of eye candy."
"Jason Leech: Score!"