"Professional success requires ... drive, initiative, commitment, involvement, and—above all—enthusiasm."

"Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. …"

"Life is too short for non-WOW projects."

"Lists simplify, clarify, edify."

"If not excellence, what? If not excellence now, when?"

"The vitality of our network will determine our professional fate."

"Reward excellent failures. Punish mediocre successes."

"Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others …"

"I had no idea what I was doing when I wrote Search. There was no carefully designed work plan. There was no theory th…"

"The Big Four: Out-read 'em. Out-study 'em. Out-present 'em. Out-listen 'em."