"In fact, we wonder whether it is possible to be an excellent company without clarity on values and without having the…"

"Life is too short for non-WOW projects."

"Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others …"

"If not excellence, what? If not excellence now, when?"

"The vitality of our network will determine our professional fate."

"Reward excellent failures. Punish mediocre successes."

"Lists simplify, clarify, edify."

"I had no idea what I was doing when I wrote Search. There was no carefully designed work plan. There was no theory th…"

"Bosses: You make your living going to meetings. Hence any meeting that does not bubble and incite enthusiasm is a for…"

"Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. …"