First Quote Added
April 10, 2026
Latest Quote Added
"James McQuillan: I did have a bit of bad luck in that everyone I rang up weren't interested or wasn't in. It just seems that if I started a funeral parlour, people would stop dying. That's the sort of bad luck I had today."
"Lorraine Tighe: I'm a little bit of a slow burner in terms of my thought process. I don't necessary get the idea immediately, but it will come..."
"Nick Hewer: Frankly returning to London with no sales is a bit like the three of them popping into that cat plane and taking off to join the Battle of Britain. They ain't got a chance."
"Sir Alan Sugar: Listen, don't get impatient with me, Philip. Philip Taylor: I'm not, Sir Alan, it's just that I can't seem to do anything right. I criticise Lorraine, and I get it in the neck. I win as project manager, and I get it in the neck. I can't do anything right! I think I've been one of the outstanding candidates in the past few weeks, and I've had-- Sir Alan Sugar: Listen, look! You know the Body Rocker thing? I dunno if this bleeding thing's gone to your head or what. Okay, you done well there, yeah. Okay. But that's it! One swallow don't make a summer, you understand? Since then, you ain't done that great, in my mind. Philip Taylor: Well, I sold three items last week, Sir Alan! Nick Hewer: Tell us about Pantsman. (long silence)"
"Sir Alan Sugar: Philip, I think I'm clearing my mind that your bravado and attitude ain't gonna fit in my organization. So Philip, You're Fired! (Philip shakes his head as he gets up to leave) Philip Taylor (under his breath): Joke!"
"(Towards the end of the task, Ignite's sub-team of Phillip, Kate and Ben still have not sold anything. And the phone rings) Philip Taylor: Oh no! No! Don't answer! Don't answer Ben! Please! Ben Clarke: (initially hesitant) Let her wait? Kate Walsh: (laughing) No, pick it up. (Ben answers the phone) Lorraine Tighe: (over the phone) Hi, how did you get on guys? Ben Clarke: Erm Lorraine, I've got bad news for you. Lorraine Tighe: What? Ben Clarke: We still didn't sell anything. Lorraine Tighe: Oh, no!"
"Mona Lewis: (meeting a pre-op in a gay bar) You're a boy and you're going to be a girl?"
"James McQuillan: (directing the ‘gay’ actors for the Margate rebranding) Not so much of the suggestive licking either…we’re not shooting a porno."
"Sir Alan Sugar: (after Debra, James and Mona's arguments) You're putting on a great Punch and Judy show here."
"James McQuillan: (on how he would have liked to have got through his wife's labour) 'I would have given anything to have had a Playstation with me to kill a bit of time..."
"James McQuillan: (on the benefits of a home birth pool) The lid's open so the baby can jump out."
"James McQuillan: (on breast-feeding) The mother needs to be happy because if she's a bit anxious there's something in nature that switches off the tap in her breast."
"Sir Alan Sugar: (to Ben just before firing him) Stop going on about bloody Sandhurst, so what? I was in the Jewish Lad's Brigade, Stamford Hill Division, trainee bugler, but that didn't help me sell computers when I got older!"
"Sir Alan Sugar: We had the Sandhurst group here before - and one of them couldn't cook sausages on a baked bean can! (a reference to Paul Callaghan from series 3)."
"Sir Alan Sugar: (to Ben)I think the light at the end of the tunnel...(Ben shakes his head trying to convince Sir Alan not to fire him) has gone out. And I think Ben, it's time for you to leave this process. You're Fired! Ben Clarke: Thank you very much for a wonderful opportunity Sir Alan. Sir Alan Sugar: Okay? Off you go. (Ben leaves the boardroom and goes to wait for his taxi. As he sits down he hits the chair)"
"Claude Littner: I've read through your CV and it's fair to say that it's exceptional. Exceptionally bad, that is."
"Claude Littner: When asked 'What do you do for living?' your answer is 'In a nutshell, I put a leash on people who spunk money up the wall'. Now do you really think that Sir Alan, as a serious businessman and entrepreneur, is going to want to hear that kind of language to a serious question? (In the same clip posted on the BBC website, the word "spunk" is not heard)"
"Claude Littner: If you don't know your own turnover, that's a pretty sad incitment, isn't it, of your business?"
"James McQuillan: (after thanking Sir Alan he gets up and leaves the boardroom but before leaving he faces Sir Alan and the remaining candidates one last time) It's been brilliant! (The remaining candidates begin to have tears in their eyes as he leaves)"
"Lorraine Tighe: I think what I wanted to do was probably "May 08 to present"- but in my own mind, and this is why I'm here, is that I suppose I haven't fully succeeded in the way that I think I'm capable of and what I can do really."
"(After his interviews with Claude Littner and new interviewer Alan Watts, James joins Yasmina and Lorraine in a waiting area)"
"Sir Alan Sugar: (To James) Turns out I was Willy Wonka after all. James Mcquillan: I think I've got Lorraine's gift."
"Sir Alan Sugar: Yasmina... you're hired! Yasmina Siadatan: Thank you, Sir Alan! I'm going to be the best Apprentice ever!"
"Lord Sugar: I've read all your CV's and on paper you all look good, but so does fish and chips"
"Lord Sugar: It's sink or swim and as you've learnt by now, I don't do life-jackets."
"Dan Harris: Come on! WHO IS DOING THE MINCING?"
"Raleigh Addington: Lord Sugar, yesterday I was let down by a team leader who's like a bull in a china shop! He crashes into people, he upsets people. (Chris and Alex look at him somewhat surprised) He was so aggressive and such thuggish with other members of his team, he just shouts at us,he just doesn't let us get on with our jobs. He was always looking over my shoulder, (Sir Alan, now Lord Sugar, also watches Raleigh surprised) I wanted to sell things and I didn't get that opportunity! It wasn't fair, it was shameful!"
"Stuart Baggs: Everything I touch turns to sold."
"Jamie Lester: It was cringeable."
"Stuart Baggs: Dan, how many sausages did you make yesterday? Dan Harris: What I did was manage the team that produced eleven hundred sausages. Stuart Baggs: [Pressing keys on an invisible calculator] So, that's on a calculator...nought,"
"Stuart Baggs: If you give me a hundred grand a year, I will deliver to you ten times that and if I don't take it back. I'll give it back to you, a money back guarentee. I'm that confident. And that's why you shouldn't fire me Lord Sugar. Lord Sugar: I had an offer like that from Nigeria once."
"Raleigh Addington: Nobody knew what their job was! Dan Harris: EVERYBODY knew what their job was! If you had been listening, you would have known what your job was!"
"(Wanting to sell some sausages, Dan approaches a hotel and presses the intercom) Over the intercom: Hello? Dan Harris: Hello. Want some sausages?"
"Lord Sugar: I think you had your chance, you blew it. Dan, You're Fired!"
"Shibby Robati: (on Dan Harris) First impressions: Non."
"Dan Harris: (to Shibby Robati) Shibby, what the fuck are you doing?!"
"Karren Brady: You sold fourteen packs. Stuart Baggs: (somewhat surprised) Fourteen packs?"
"Sir Alan Sugar: Three zeroes? That's a record... a terrible record. Karren Brady: They refused exclusivity to the MAJOR high street retailer! Nick Hewer: If one good thing came out of this, Stella kept this lot together[boys team] whist the girls were squabbling all over each other. Sir Alan Sugar: See that Karren, that's women power right their. Karren Brady: I've been telling you for years."
"Karren Brady:You are representing businesswomen today, one of which I am. And I have to say, it is outrageous the way you're behaving. 75% of my management team are women, and I've never come across anything like this. And I think you have to remember who you're representing in this process. Young women out there who want to have an opportunity to do this - you should be an example to them."
"Lord Sugar: (after Apollo's argument) This is like watching a bunch of bloody amateurs!"
"Laura Moore: I'm going to bring back, Joanna and... (about 7 seconds later) I would like to bring back Sandeesh, sorry. (Sandeesh scoffs Laura's choice)"
"Lord Sugar: (to Joy) You're Fired! Joy Stefanicki: Man!"
"Stella English: (as she is modelling for the "Cuuli" towel) Don't look at me Nick! Just don't!"
"Karren Brady: How hard is it to stand with a megaphone and shout 'muffins'?"
"Shibby Robati: I have two ears and one mouth, and I'm going to use them in that ratio."
"Paloma Vivanco: [to Shibby] I'm a businesswoman, and you're a joke!"
"Lord Sugar: You'll be more accustomed to this than me Shibby, after I say to you that after a thorough examination I have got some bad news for you. (After looking away from Lord Sugar for much of Lord Sugar's deliberations, Shibby looks up for a second, then looks down again for another second then back up again.) You're fired."
"Sandeesh Samra: Babies can't speak to you."
"Karren Brady: [to Melissa] The feedback was that you were very annoying."
"Melissa Cohen: [to Jamie and Stuart] Well done for ganging up on me. Horrible people."