First Quote Added
April 10, 2026
Latest Quote Added
"(Towards the end of the task, Katie rings Michael's sub team, he tells her that they have left-over stock) Katie Wright, Ricky Martin and Stephen Brady: What?! (various acts of surprise from Ricky and Stephen) Katie Wright: We've sold everything! Michael Copp: Really? That's wicked, how did you do that?"
"Duane Bryan: There is a well-known expression, don't look a gift horse in the eye."
"Katie Wright: I go to football games, it's £6 a burger... Lord Sugar: £6 a burger? Where do you go? Chelsea?"
"Jenna Whittingham: (to Laura who is Scottish) Do you think that people like, speak a Scottish language? Like just a pure Scottish language? What if someone comes to the stand and they speak Scottish to us? Will you be able to know what they're saying? Laura Hogg: (laughing) My god, Jenna! Stop!"
"(before the task briefing Adam and Ricky simulate a race on the Wii. Ricky tries to push Adam off his tracks while Adam tries to do the same to Ricky. A few minutes later Jade plays on the Wii as the other candidates watch. Laura is also about to have a go on the Wii until Azhar says to them...) Azhar Siddique: Guys! (Azhar opens the door to the house lounge and Lord Sugar enters) Lord Sugar: Hello. (shocked look from Laura. The other candidates then divide into their two teams and prepare for the task briefing)"
"Azhar Siddique: (on the phone) Sorry. Very quickly Jade, just run me through the strategy again."
"Adam Corbally: How many times does he want us to run him through the strategy?"
"Adam Corbally: (Sniffing some English wine) You can smell Christmas cake."
"Tom Gearing: (while visibly drunk) I've enjoyed myself thoroughly today. It's been a great day, me and Adam have had a lot of fun. We've really gotten to grips with the English wine sparkling... sorry, really got to grips with English wine... sparking..."
"Lord Sugar: (on Jenna's disastrous video advert) I know you're out there trying to impress me, and I also know I might remind you a little of Sid James, but I didn't ask you to make a Carry On Boozing movie. I was expecting any one moment there, Kenneth Williams to pop in and say "Ooh, maître d’, where's me Grandeur gone? Someone's nicked me Grandeur!" It's a total bloody joke! I don't know what you were thinking!"
"Lord Sugar: Stephen, you are this close to going outside that door! Stephen Brady: If I was project manager again, I would definitely deliver another victory and most importantly... Lord Sugar: Definitely? Stephen Brady: I would definitely deliver another victory, I'd actually put my, erm, well put anything that I have on me right now on that... Lord Sugar: You've thrown the gauntlet down. You are the project manager next, and I expect you to win!"
"Gabrielle Omar: Can you let me finish, please?"
"Lord Sugar: (To Stephen moments before firing him) You asked me for the chance to be the Project Manager, I gave you the chance. You told me you were going to win, you didn't win. You lost!"
"Lord Sugar: (to Adam Corbally before firing him)I think it's time for you to leave this process(Smile from Adam) You're Fired! Adam Corbally: Thank you Lord Sugar! Lord Sugar: I wish you all the best Adam. And I hope you do very well. Adam Corbally:Thank you very much. Lord Sugar: And keep in touch. Adam Corbally: (before he leaves) If you ever need a salesman, you know where I am!"
"Claude Litter: (having listened to Nick's explanation of his website) Do I care?"
"Mike Soutar: One of the things I found flawed in [Jade's] business plan was that one of the websites she owned was still available for anyone to go and buy...so I did."
"Nick Holzherr: It's like being under fire! It's like being in a warzone!"
"Mike Soutar: It all seems a bit show business than real business. Do you think that people take you less seriously in business because they can't stop imagining you in a pair of lycra pants?"
"Matthew Riley: Are you smoking something? Get on with that business! What on earth are you doing?! What are you even doing sat here?!"
"Claude Littner: The trouble is, you're an arrogant...fool. However, I read your business plan. And, I was quite impressed. Ricky Martin: Thank you Claude. Claude Littner: I think it was interesting, I think it was well written. So it just puzzles me how you can write such nonsense, such rubbish..."
"Mike Soutar: I have a glowing employment reference here and I'm going to read it out to you. (reading from the reference) "What is very evident is Tom's natural ability to focus on the challenge and to deliver results..." It goes on. "I do firmly believe you have an excellent "Apprentice" who truly has the skill sets to deliver." That's pretty good stuff isn't it? Tom Gearing: I'd say so, yeah. Mike Soutar: Who do you think said that? Tom Gearing: I'm not sure, not sure at all. (As he replies, Mike smiles)"
"Mike Soutar: How much of your business plan did your father write? Tom Gearing: He didn't write any of it. Mike Soutar: None of it at all?"
"Jade Nash: (after an interview) Absolutely slaughtered!"
"Jaz Ampaw-Farr: Aw, man!"
"Lord Sugar: Ladies, who's gonna be the project manager? Jaz Ampaw-Farr: I am!"
"Lord Sugar: I've got a pile of CVs here. It's full of the usual BS! I'm sick and tired of that bloody rubbish to be quite honest with you, 'cause actions speak louder than words!"
"Zeeshaan Shah: Let me speak to him! Neil Clough: It's alright guys. Thank you. (he hangs up) Zeeshaan Shah: (taking the phone off Neil) Listen! I need to speak to him! Do you not understand that?! I said it about seven times mate! Neil Clough: Listen! Listen! What do you want to say? Zeeshaan Shah: I said it seven times! Tim Stillwell:He's still there... Zeeshaan Shah: (to Neil) I want to tell them where to sell those jackets! Neil Clough: Zee! Zee! Listen to me... Zeeshaan Shah: When I'm saying something seven times... Neil Clough: Why are you shouting? Zeeshaan Shah: Because I said something seven times... Neil Clough: Alright, well here's the eighth time! Ring them back. Zeeshaan Shah: Yeah, they're here. Hello?"
"Leah Totton: I'm the person who knows the most about the costs. I should do the next sale. Luisa Zissman: I do this every day. I run three businesses, all of which are sales. Leah Totton: This is huge... Luisa Zissman: No offense but you're a doctor. Leah Totton: You cannot possibly say that! You can't possibly say that! Luisa Zissman: I should do it. Leah Totton: I really don't think you should. Luisa Zissman: Why not? Leah Totton: Because I think I'll be better. Luisa Zissman: Why do you think you'll be better? Leah Totton: Because I know the figures. Do you know the figures? Luisa Zissman: Well, you've got them written down so all I have to do is to look at them. Leah Totton: And you'll memorize them in that time? Luisa Zissman: Yeah, I think I can memorize a few figures."
"Neil Clough: Behind every good project manager there's a Neil Clough."
"Alex Mills: Jason, will you be quiet you silly shit?!"
"Lord Sugar: How do you send people to a brewery that don't drink? In Zee's case particularly, he is as dry as a cream cracker in the bleeding Sahara Desert!"
"Lord Sugar: I'm sitting here thinking to myself, you're all a bloody waste of space at the moment. I mean, the basic fundamentals; counting, calculations, locations, where you are going to sell. These are very elementary things."
"Lord Sugar: This is simple multiplications, it is not rocket science."
"Jason Leech: Not you Jordan, somebody average size!"
"Lord Sugar: (commenting on a poorly designed piece of furniture that the girl's team failed to sell) Functional, yes. Functional in the sense that it's easy to wheel it out to the skip to throw it away!"
"(Before the task briefing at the location where the candidates were told Lord Sugar wanted to meet them) Lord Sugar: Good evening. (echoes) The candidates: Good evening, Lord Sugar. (echoes)"
"Uzma Yakoob: I'm in the look good industry. Lord Sugar: That don't look good! Tidy-sidy, wishy-washy, poxy-boxy!"
"Karren Brady: Well you did say was the product had to be glueless. Lord Sugar: Glueless? More like bloody clueless!"
"Sir Alan Sugar: You seem to have gone from anchor to wanker! (to Mani Sandher)"
"(Paul and Adam are sat in a car and Paul is showing how to make a makeshift stove to Adam) Paul Callaghan:(holding a baked bean can) You open that end, you empty out the beans and maybe eat them for your lunch. Adam Hosker: Yeah. (Paul brings out a can of lighter fuel and continues demonstrating) Paul Callaghan: You then open the top of this, make sure you've got a few vent holes in the top and in the bottom which you need to stab through. Open the top of that, set that alight, stick that in there, and put your frying pan on top to cook your sausages. Adam Hosker: Yep, Perfect."
"Katie Hopkins: (after hearing Adam's claim about Nigella Seeds) Absolutely not! Sir Alan Sugar: Katie, Katie. Let the man talk. Katie Hopkins: It'll take a long time though, Sir Alan. Sir Alan Sugar: Well, it don't matter me. I've got time."
"Sir Alan Sugar: Adam, your luck has run out! You're Fired!"
"Tre Azam: We need a break dancer. Simon Ambrose: I'm a dance man! Tre Azam: Shut up!"
"Katie Hopkins: If you give me the opportunity to win again, I'll win again."
"Sir Alan Sugar: (referencing Stealth's target customer, nicknamed "Jay") Katie, you asked me to think like Jay. While, I'm thinking like Jay, and Jay says your advert sucks. And Ghazal, Jay says you're fired."
"Sir Alan Sugar: If she [Kristina] says "okay" one more time, I'm gonna hit something. Kristina Grimes: (on TV) Okay! Now here we have... (Sir Alan laughs and shakes his head)"
"Simon Ambrose: (while unwittingly appearing to be masturbating) If you're a young child you can do this, if you're an adult you can have fun!"
"(during Simon's trampoline demonstration) Producer: Honestly guys, at this moment in time, we're dying. Tre Azam: Is that really bad? Naomi Lay: Yeah..."
"Sir Alan Sugar: In these past ten weeks, I've been relying upon Nick and Margaret to tell me what you people have been up to. Well, I didn't need to last night, because I saw it myself. And what I saw was the biggest load of tut that I have ever seen in my life."
"Paul Kemsley: You may not be aware of this...*coughs* Alan, but Tre runs a global corporation from his bedroom. Sir Alan Sugar: *in disbelief* He does what? Paul Kemsley: Apparently, he's got 15 offices around the world...some of which may also be bedrooms."