First Quote Added
April 10, 2026
Latest Quote Added
"Jim Eastwood: It looks as if we're all trying to shoot Bambi. Lord Sugar: Er, It was actually Bambi's mother that got shot."
"Lord Sugar: I have never yet come across an engineer that can turn his hand to business."
"Jim Eastwood: May I speak Lord Sugar? Lord Sugar: No you mustn't, not anymore. I'm sick and tired of it."
"Susan Ma: Are the French really fond of their children? Do the French go camping? I know nothing about the French and their culture."
"Karren Brady: You don’t have to be have been in France to answer the question, “Do the French like their children?” That really is beyond stupid."
"Susan Ma: Do a lot of people drive in France."
"Jim Eastwood: Could you sell this type of small petit object?"
"Leon Doyle: I drew a picture of a teapot with a light. (pause) I took a back seat but I don’t want to say back seat, I was on the ground."
"Lord Sugar: (on Melody) She’ll tread over anybody. She’ll eat them up and spit them out for her breakfast. That’s what I like about her."
"Nick Hewer: (on Tom and Leon) I think it's about time that both Leon and Tom actually started to stand up for themselves and started being a bit more manly frankly."
"Nick Hewer: (on one of Team Logic's sales) As they say in Europe: "Nil Points." Nothing."
"Nick Hewer: Zoe slapped down Susan a couple of times, [just] as somebody slaps down a yapping puppy."
"Susan Ma: (on Zoe) On a personal level, she’s one of the bitchiest and most back-stabbing people I’ve ever met."
"Natasha Scribbins: It's an anytime treat, for after school."
"Zoe Beresford: Melody is a nightmare to work with. She’s come up with this one idea, and she’s pushing it and pushing it and pushing it. I don't like it, Susie doesn't like it and Tom doesn't like it. I can imagine that in the focus group, she would have talked them to death until they all held up a white flag and say “Yes, we’ll go with the bloody heart.”"
"Lord Sugar: If someone can't actually perform in the business that they're in, they're not going to be able to perform with me. Zoe, you're fired."
"Jim Eastwood: Alright, ladies, come to Papa."
"Nick Hewer: (on Jim) I’ve never seen such an abundance of baloney. He’s good fun, people like him, and I quite like him now for the first time."
"Jim Eastwood: It's very difficult to push treacle up a hill."
"Nick Hewer: They've sold their three nodding doggies... to three unsuspecting people of appalling taste. Time to get some more. Woof! Woof!"
"Lord Sugar: (to Tom) If you nod your head any longer, I'm going to put you on the back seat of my bloody car."
"Nick Hewer: (to Jim, who is Irish) I don't know whether you kissed the Blarney Stone or swallowed it whole, but you were a tour de force."
"Karren Brady: (to Lord Sugar) I think if you went into business with Melody, your board meetings would be a very, very long affair."
"Tom Pellereau: Melody runs a business which, unsurprisingly, is all to do with talking."
"Jim Eastwood: I have twenty three umbrellas, and ironically twenty three minutes left!"
"Lord Sugar: It is with regret... (Tom shakes his head, believing he is going to be fired) Melody, that You're Fired. Melody Hossaini: (on the brink of tears) Thank you Lord Sugar! Nick, Karren! (As Melody leaves, Tom holds his head in his hand in relief)"
"Lord Sugar: (after Venture 'win' the task) I had a treat lined up for you by helicopter down to Goodwood and then ride around in some vintage cars (Slight smile from Susan while Natasha and Jim see what's coming...) but you can forget that. You've won okay? But there's no balls, no guts, no reinvestment. Just get back to the house and I'll see you on the next task."
"Tom Pellereau: (on MyPy) It’s either utter madness or complete genius."
"Tom Pellereau: Didn't Christopher Columbus discover the potato?"
"Nick Hewer: Columbus, he's British? Tom Pellereau: You're kidding."
"Jim Eastwood: The girls didn’t play ball – throwing toys out of the pram. I was like Mother Teresa, as opposed to project manager."
"Karren Brady: You need a sieve with Susan, because you have to work out what stuff is meaningful and what is meaningless."
"Helen Milligan: (when asked to tell a joke by Mike Soutar) A fish is swimming along and he swims straight into something and he goes “Oh, dam.”"
"Margaret Mountford: (to Jim) I must say, I’ve never seen a longer application form. “I’m not a show pony, or a one-trick pony, or a wild stallion that needs to be tamed, or even a stubborn mule. I believe I can become the champion thoroughbred that this process requires.” What impression does that give me of you – that you’re a bit of an ass?"
"Jim Eastwood: (on being asked by Margaret to summarise himself without resorting to clichés) I am exactly what it says on the tin."
"Lord Sugar: Tom, maybe there is some legs in offering a chair."
"Claude Littner: You haven't got one error. It's full of errors. There's not a single number that adds across correctly!"
"Lord Sugar: Tom, you are gonna become my business partner. Tom, you're hired! Tom Pellerau: (quietly) Brilliant! Helen Milligan: (also quietly) Well done Tom. Tom Pellerau: Thank you Lord Sugar. (Tom leaves the Viglen building and as he does so he runs forward slightly and punches the sky) YES! (He claps his hands in victory) Yes! (as he approaches Lord Sugar's Rolls-Royce, Tom takes his glasses off and gives one more celebratory gesture)"
"Helen Milligan: (After Susan returns to the house) Oh my god! Is it just you?! (Jim enters) Jim Eastwood: Did anyone order a final four?"
"Ricky Martin: When it comes to business, I’m like a shark. I’m right at the top of the food chain. I truly am the reflection of perfection."
"Katie Wright: I would call myself ‘The Blonde Assassin’. I let people underestimate me just so I can blow them out of the water."
"Stephen Brady: I do believe business is actually very, very simple, and it is made complicated by idiots."
"Azhar Siddique: They call me the Master Puppeteer, because I have a habit of pulling people’s strings."
"Katie Wright: Bilyana did me the biggest favour in the world because she buried herself. I owe her a drink, to be honest."
"(Lord Sugar brings out some products made by the girls team Sterling including a bag with penguins drawn on it. As he looks at it, Jade's face falls) Lord Sugar: That's very good!"
"Lord Sugar: (having listened to Bilyana giving reasons why she should stay) Listen, I don't want to hear about your life. Bilyana Apostolova: I'm just... Lord Suagr: Lots of people got great stories to tell me. I don't want to bring out the violin and listen to your sob story."
"Lord Sugar: Is everything clear? The candidates: Yes, Lord Sugar. (Lord Sugar soon turns to Michael) Lord Sugar: You look like your sweating. You're not nervous, are you? Michael Copp: No, not at all. Not really. Lord Sugar: (unconvinced) You sure?"
"Adam Corbally: Okay Katie, I'd officially like to welcome you to team Phoenix. Katie Wright: (as Adam shakes her hand) Why, thank you Adam. Adam Corbally: We do things a bit different around here, like winning."
"Jane McEoy: (to Duane as he tries the chutney) Don't! You'll blow your head off! (Duane tastes the chutney as the other girls, particularly Jenna and Laura, watch concerned) Duane Bryan: That's absolutely perfect. And even though we've... even...(coughs as the chutney he made gives off such a strong scent and taste. He later leaves the chutney pan and keeps on coughing)"
"Azhar Siddique: What I'll do is I'll lead the piss-pitch in this next one."