"Brazilian CEO Ricardo Semler doesn’t believe in rules. At least, he doesn’t believe companies need to impose a host of strict guidelines in order to run efficiently. In fact, he thinks employees will work better if they don’t have to report their vacation days or be told what to wear. He wants to dissolve what he calls the “boarding school aspects” of business, just to see what happens."
Ricardo Semler

January 1, 1970

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Original Language: English