"The thing that makes it so hard to deal with these types of bullies is that they're often hard to recognize, and hard for bystanders to stand up to. People like them. Teachers are amused by them. Coaches value them. Their social skills enable them to sweet-talk and appear innocent to adults, and their peers are terrified of standing up to them when they witness bullying behaviors because they could easily become the next targets. Whether they admit it or not, nearly all kids want to be popular. They want to have friends on the highest rung of the social ladder. They'll rarely contradict or confront a popular kid who's doing something wrong because that would make them "uncool" and likely to lose social status themselves. Because of this, the popular bullies learn that they can get away with anything, and their empathy declines. They feel more and more powerful, and feel contempt for the less powerful kids. They're likely to repeat this pattern throughout life in their workplaces, towns, and families- teaching their kids how to climb the social ladder so they can annihilate the "worthless" kids below them, too. That is part of the reason we have to deal with these issues early when they occur, because the longer kids get away with bullying, the less their empathy kicks in to stop these situations."