"In addition to physical bullying, teasing that degraded the victim's masculinity was also common. Bullying experts have suggested that in recent decades, as teachers have become more aware of the importance of cracking down on physical bullying, teasing with the explicit intention of lowering the victim's self-worth is on the rise, and it has even been given a name: shaming. While the purpose of physical bullying is to control the victim (in the classic case, such as to make him turn over his lunch money), the purpose of shaming is to make the victim feel worse about himself."