"Parents who are intimidated by texting and social-networking sites view cyberbullying as a terrifying new form of bullying, but the truth is that cyberbullying is just a continuation of existing adolescent behavior, played out in a new arena. Approximately 20-25 percent of kids have been bullied online, and this is a conservative estimate. Bullies and victims can trade places at the click of a mouse, and things move so fast online that it is difficult to process information rationally before acting. For unfortunate kids who find themselves on the receiving end of massive cyberbullying attacks, the relentless barrage of cruelty can create a sensation of sinking into a black hole of pain."