"Lord Sugar: (in the second occasion where both teams lose) Normally, in this task, I make the decision as to which one of those were the best...Well I'll tell you what: I am not putting my name to either of those advertising campaigns. They're useless! Both totally, absolutely useless! I feel so angry that not one of you geniuses came through and ran this thing properly. Never mind Mad Men, more like Demented Dimwits."