"Lord Sugar: Why don't you tell me one last time Joseph, why you think you should be my business partner? Joseph Valente: Lord Sugar, I once read a book that changed my life. The title of that book was "What you See is What you Get." and I saw the author of that book and what I'm saying to you is what you see is what you get. I've got ten years experience in this industry, I'm driven, passionate, and hard working. through these last 12 weeks I've jumped through hoops to try and prove to you time and time again that I can adapt and change, I do need investment I do need mentoring. But with that combination I will make a million pounds within five years, there's no doubt about that. And I hope you can see me as a person and I hope you buy into me."