"Lord Sugar: (moments before firing James) James, what I want to say to you is this: Culture, that bit of good stuff about you and you will go somewhere. You will go somewhere. But it is with regret James, that I'm going to have to say to you, You're Fired! James Hill: (showing signs of defeat) Thank you Lord Sugar and Nick, Karren, I've really enjoyed this experience. Good luck guys, alright? Roisin Hogan: (quietly) Good luck James. James Hill:Alright, Thank you. Cheers.(James leaves the boardroom) Lord Sugar: Good luck."