"Lord Sugar: I am bitterly disappointed with your business proposal. I know that ten weeks ago when I first met you, I just flipped through all of you very, very quickly, "What's your idea?"...and you said something about estate agents. But it don't work and I'm shocked. I tell you, I am totally, absolutely shocked, because if I didn't care about you, if I didn't think you was any good, I couldn't care less to be honest. Yeah? It don't work. it don't make sense. Neil Clough: It does. It does make sense. This is a business plan that isn't just off the back of a fag packet. I have thought it through and it's a simple plan... Lord Sugar: You have not thought it through. Neil, don't dig yourself a bigger hole, mate. 'Cos that ain't been thought through. Neil Clough: I believe in that business plan. I also believe in my self ability that I can drive that to make a success. Lord Sugar: It is a shame, it is a shame that you're still sitting here, believing in it. Neil Clough: I'm asking for the opportunity to do it. Lord Sugar: I know, but I might as well put that £250,000 into a slot machine, right? I may as well just stand on London Bridge and chuck it over London Bridge. Honestly, that's how bad it is. Neil Clough: I believe that this is the one that I know I can make a success. Lord Sugar: No, you can't. Neil, Neil, stop saying that. You can't. You cannot. It does not work, mate. Me, I would not have a bat in hell's chance of starting from scratch in this business. There, that's how good it is! It's sickening for me to sit here and that that someone that has been as powerful as you ends up the right man, you know, but the wrong plan. It's disheartening for me, yeah? And you won't move away from it, Neil. Neil Clough: I'm absolutely convinced that I can make a success of the business and I just wanted that opportunity. Lord Sugar: No, no, no, no, you can't mate, I'm sorry. You can't. Neil, if this was all about giving someone a job, I'd give you a job tomorrow, right? But coming into business with me, I'm afraid not, my friend. I'm sorry. I'm disappointed and I'm sure even Nick and Karren will be disappointed, but Neil, it is with regret that I have to say to you that..you're fired. Neil Clough: (showing defeat) Okay, thank you for the opportunity."