"Jordan Poulton: If, and when, an investment is made then those discussions happen but the honest truth is... Lord Sugar: What discussions happen? Jordan Poulton: Discussions about percentages and how it was split between... (stunned look from Myles) Lord Sugar: Errrr... no discussion here mate. We get 50:50 shares. Jordan Poulton: I'm a safer investment... Lord Sugar: Safer investment?! What bleeding world do you live in?! A text-start business?! Jordan Poulton: Lord Sugar, let me explain... Lord Sugar: They're the most risky bloody investments on this planet!"
January 1, 1970
https://en.wikiquote.org/wiki/The_Apprentice_(British_TV_series)