"Vincent Disneur: What I thought we could do is have some sort of advert where you’ve got the old-school labrador that everybody loves, and you’ve got the It Boy pug. When you get them together, they don’t like each other too much, but at the end they become pals. And that would be the name of the brand: Pals. Ellie Reed: Pal is already a name. Tom Pellereau: It’s the second biggest dog food brand in the world. Vincent Disneur: Is it? Tom Pellereau: If not the first."