"Edward Hunter: Lord Sugar, my business plan and my strategy, different, very different. Bottom-up, not top down, because I didn't know how many we was gonna sell. Didn't wanna speculate. I didn't know what I was gonna sell it for. Didn't want to speculate. Lord Sugar: But you must have had some idea... Edward Hunter: When I was producing, that was production, and the selling was gonna take care of itself. Lord Sugar: Look, let's cut the crap here. I asked you a simple bloody question. Have you worked out how much you're gonna sell them for? Simple as that! A yes or no answer, not "I'm thinking about it as we go along, as we're squeezing I'm thinking about what price I'm gonna sell it for." Edward Hunter: The sales price was something we could change just like that. Vincent Disneur: This is completely wrong. What we did was, we worked out... let me explain it, I know how this works. Edward's not doing it right. Lord Sugar: Oh, he's not?"