"Claude Littner: (after Stuart puts his hand out to have it shaken) Sir down please. (reading from Stuart's CV) "I'm Stuart Baggs, The Brand" Stuart Baggs: Yeah. Claude Littner: What on Earth are you talking about? Stuart Baggs: Well... Claude Littner: You're a 21 year old kid. You're not a brand! Stuart Baggs: Well I think, when you look at what a brand means, it is... Claude Littner: No, don't tell me what a brand means, okay? You are not a brand, you're not a brand! Stuart Baggs: I think I might be. Claude Littner: Fine. Let's explore this a bit further then? Why would somebody, as successful, as innovative, as... Stuart Baggs: Yeah? Claude Littner: ...big a dreamer, as a brand, as you? Why would you want to have a job with Lord Sugar? Stuart Baggs: Because at the minute, I'm a big fish in a small pond. Claude Littner: You're not a big fish. You're not a big fish. You're not even a fish! Stuart Baggs: (After the interview with Claude) Alright guys? Felt like I'd knocked on his door and said "Sorry Claude, I've run over your dog!""