"Sir Alan Sugar: Samuel, with your hands in your pockets, not a salesman... (somewhat disdainfully) What did you do? Samuel Judah: I contributed with the idea that... Sir Alan Sugar: I tell you what. Do me a favor. Shut that book at the moment, I want to hear what you can do without your notes alright? Samuel Judah: (reluctantly) Fine. (he obeys) Sir Alan Sugar: Shut the book, put your pen down and talk to me. Stop looking at notes, okay? What did you do?"