"Sir Alan Sugar: Jo, you've been here too many times. It's a shame, but I thought you had more potential. But Jo, I'm sorry to say, this time, you're fired. Jo Cameron: I thought I expected this, because I accept the fact I've been here four times, but I think that what that demonstrates is that I've got the resilience of a survivor. I'm happy to go out here on the basis of like, being crap, but I don't believe that I am... Sir Alan Sugar: Jo, Jo. There comes a time when everybody - everybody - is saying the same thing, and even me, I will say 'You know what? Give it up Alan, enough's enough.' Jo, you're fired. Jo Cameron: Can I just ask one more time just to give me one last chance? Sir Alan Sugar: I'm afraid not. No I'm afraid not. That's it."