"In spite of our advances... there is no scientific evidence that can convince... more potently than a sincere and emotional testimonial. Such... does not always come from the regular guy... Linus Pauling... was said to believe in vitamin C's medicinal properties, himself ingesting massive doses. With his bully pulpit, he contributed to the common belief in vitamin C's curative properties. Many medical studies, unable to replicate Pauling's claims, fell on dear ears as it was difficult to undo the testimonial by a "Nobel Prize winner," even if he was not qualified to discuss matters related to medicine."