"“But why? I mean, no offense, but this whole thing—the monster, the video you made—it’s stupid. And it’s obviously fake. Everybody can see it’s stupid and fake.” Ken shrugged. “So?” Brad gestured at the parking lot. “So why are all these people here?” “Because everybody else is here.” “But it’s bullshit.” “Yeah, but it’s their bullshit. To these kids everything is bullshit, but at least this is bullshit they can be part of.”"