"All the light which is radiated... will, after it has traveled a distance r, lie on the surface of a sphere whose area S is given by the first of the formulae (3). And since the practical procedure... in determining d is equivalent to assuming that all this light lies on the surface of a Euclidean sphere of radius d, it follows...4 \pi d^2 = S = 4 \pi r^2 (1 - \frac{K r^2}{3} + ...);whence, to our approximation 4)d = r (1- \frac{K r^2}{6} + ...), or r = d (1 + \frac{K d^2}{6} + ...)."
January 1, 1970
https://en.wikiquote.org/wiki/Expansion_of_the_universe