"Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors. Corporate strategy, thus, implies an attempt to alter a company's strength relative to that of its competitors in the most efficient way."
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Kenichi Ohmae. (1982), The Mind Of The Strategist: The Art of Japanese Business. p. 36
https://en.wikiquote.org/wiki/Strategic_management
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Strategic management
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