"Corporate strategy is the pattern of major objectives, purposes, or goals and essential policies and plans for achieving those goals stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be. In a changing world it is a way of expressing a persistent concept of the business so as to exclude some possible new activities and suggest entry into others."
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Original Language: English
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Kenneth R. Andrews (1971), The concept of corporate strategy, p. 28
https://en.wikiquote.org/wiki/Strategic_management
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Strategic management
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