First Quote Added
April 10, 2026
Latest Quote Added
"Hey, I saw this old British movie, all the people spoke so different, you could hardly understand them. But everyone here speaks American as good as you and me. What's with that?"
"The easier your job, the more you got paid. John had suspected this for many years, but here was the proof: pulling down five hundred bucks an hour to sit in the afternoon sun on top of an L.A. office tower. He was wearing a suit and shades, reclining on a deck chair while a light breeze blew in from the bay. John thought he might have found the perfect job."
"It was turning into a sly, anti–free market statement, and irony irritated him. There was no place for irony in marketing: it made people want to look for deeper meaning. There was no place in marketing for that, either."
"She was surprised by Dallas’s ugliness. Even with the sun rising behind it, the city looked as if it had been built to withstand bombardment. She’d never seen so much concrete in one place. “What do you think?” Rendell said in the cab. “Nice, huh?” “Where are the trees?” “There are some parks.” He craned his neck. “I think you can see one…” A heavy truck roared alongside them. The cab darkened like it was descending into the earth. Violet put her fingers in her ears. “Past that traffic accident.”"
"The compound was like a mutant Boy Scout camp: all green tents and vehicles and barrels, smack in the middle of nowhere. He saw a troop of soldiers drilling in a field. They reminded him of high school football players with guns. Then a tank rolled past. “Shit! What’s that?” “That is an Abrams M1A battle tank, sir!” Billy looked around with new respect. Now he understood why the NRA membership fees were so high."
"The T-shirt was black with a big NRA logo on the chest: an AK-47 crossed with a burly arm. Underneath, it said: FREEDOM IS AN ASSAULT RIFLE. That was kind of catchy, Billy thought. The NRA was getting hip."
"What’s not fair is that our society rewards selfishness. That’s not fair."
"I remember when you could always rely on those little street kids to pop a few people for the latest Nikes," Vice-President John said. "Now people get mugged for Reeboks, for Adidas — for generics, for Christ's sake." "The ghettos have no fashion sense anymore," the other John said. "I swear, they'll wear anything."
"John here," the other John said, "pioneered the concept of marketing by refusing to sell any products. It drives the market insane."
"“You.” He stares at me for a second, then shakes his head. “You told me the truth.” I don’t know what to say. “Yeah.” “Scat,” he says, a pained expression on his face, “haven’t you learned anything?”"
"“It’s all responsibility and no control,” 6 says. “The classic path to failure.”"
"mktg case study #13: mktg magazines GIVE AWAY FREE CRAP (PREFERABLY ADVERTISER-SUPPLIED FREE CRAP). DOESN’T MATTER HOW WORTHLESS OR USELESS IT IS: SALES WILL RISE. STRANGE BUT TRUE."
"The whole morning feels very strange until I realize that for the first time in a long while, 6 and I don’t have anything to do. We have the whole weekend to kill: no deadlines, no last-minute struggles, no panic. It almost feels illegal."
"“Art and marketing can’t coexist,” Tina says. “It’s either one or the other.” “Not this again,” 6 says from the sofa. Tina ignores her. “I made the film for you with the intention of appealing to a bunch of corporate suits. That I used artistic techniques to do it is irrelevant.” “Just because it’s aimed at a particular market means it’s not art?” I say. Tina nods once. “Exactly.” I frown. “What if I take a work of art and market it? It’s still art, right?” “You can’t take artwork and just tweak it to be more commercially appealing.” She sips at her beer. “Not without destroying its artistic merit.” “Tina, this is so crap,” 6 says, standing up. “If I showed you a painting but didn’t tell you whether it was created by a starving artist or an agency commissioned to produce it, you couldn’t tell me whether it was art or not.” “Oh, I think I’d be able to tell,” Tina says. 6 shifts impatiently. “Who cares what the intent was? It’s the result that matters.” “The intent is not divorceable from the result,” Tina says. “I know you people don’t want to face that, but it’s true.” “You don’t want to face the fact that marketing is the greatest producer of art on the planet. There’s packaging, copy, TV advertising—can you tell me why that’s not art?” “If you can’t make that distinction yourself, I won’t be able to explain it to you.” “Oh, right,” 6 says, “you think some hack’s poems that no one ever reads are more important than movie half the world sees? A lot more people have seen a Coke can than a van Gogh.” “I’ve noticed you corporate people do this,” Tina says. “Confuse popularity with quality.” “It’s a democratic society, Tina,” 6 says. “Your opinion of what’s quality is no more valid than mine. Popularity is quality. And so marketers are today’s real artists.” “Drink, anyone?” I say."
"“She’s such a bitch,” Tina says, which I find a little contradictory, but overall quite true. “She’s got to be in charge of everything.” I sit next to her. “Well, I guess. But in business, that’s leadership.” Tina stares at me for a second. “I can’t believe you consider that a positive trait. How about her inability to accept other points of view? Is it good leadership to be narrow, too?” “Focus,” I say. “They call that focus.” Tina stares at me. “Her paranoia?” “Business savvy.” “Compulsive need to have everything just how she wants it?” “Organizational skills.” “Aggressiveness?” “Aggressiveness,” I say, “is already a good thing.” “Jesus Christ,” Tina says, her eyebrow ring glinting in the morning sun. “Sometimes I worry about this country.”"
"“Your problem is that reality isn’t good enough for you.” she says levelly. “You need a fantasy.”"
"I learned pretty early in my career as an agent to be friendly to utter jerks; it’s an essential skill."
"mktg case study #9: mktg lies OCCASIONALLY, JUST OF COURSE, YOUR COMPANY WILL BE CAUGHT IN A LIE. THIS IS NOT GOOD. IF POSSIBLE, IMMEDIATELY FIRE SOMEONE EXPENDABLE AND PUBLICLY APOLOGIZE. IF NOT, YOU MUST STICK TO THE LIE. PERCEPTION IS REALITY."
"“Look, how about this: just once, don’t assume every person you meet has a personal vendetta against you.” 6 frowns at her drink. “That’s not a sound strategy.”"
"mktg case study #8: mktg groceries [2] USE LARGE SPECIAL! TAGS ON GOODS WITHOUT REDUCING THEIR PRICE. PRACTICE THE LINE: “OUR COMPANY FEELS THAT THE WORD SPECIAL IN NO WAY IMPLIES A CONNECTION WITH PRICE.”"
"mktg case study #6: mktg cigarettes FOR A PRODUCT THAT KILLS ITS CUSTOMERS, THIS IS PRETTY EASY. FOR ONE THING, YOU ONLY NEED TO CONVINCE PEOPLE TO START BUYING. BUT THE BEST PART IS THAT YOU GET TO DEFEND THE ACT OF SELLING A PRODUCT YOUR CUSTOMERS CAN’T STOP BUYING BY CLAIMING THEY HAVE FREEDOM OF CHOICE. BEFORE EACH MARKETING CAMPAIGN, PRACTICE THE LINE: “IT IS NOT THE POLICY OF OUR COMPANY TO DICTATE THE LIFESTYLE OF OUR CUSTOMERS.”"
"“Reversing gender stereotypes doesn’t eliminate them,” 6 says, tossing the bacon. “You just create a whole new set of prejudices.”"
"There’s nothing more fascinating than a girl who won’t have sex with you."
"6 says, “Tina’s doing an arts degree.” “Oh?” I say, as if the eyebrow ring, blond hair with a streak of black and oppressive eye makeup hadn’t tipped me off. “Oh, let me guess,” Tina says. “He’s a marketer.” “Hi,” I say. …“I hope they pay you well for strangling the youth of this country with cultural conformity.”"
"“White coke?” “It’s a trial product.” “Wow, sounds cool. What does it taste like?” “Coke,” 6 says. “Well, yeah,” I say, “but how is it different to, say, Classic Coke?” “It’s in a different can,” 6 says. I wait, but 6 just looks at me. “What, that’s it?” “No,” she says. “It will also cost twice as much.” She pours herself a Pepsi. “We’re after a more upmarket niche.” “You really expect people to pay double for a white can?” I ask, astounded. “When it tastes exactly the same?” 6 aims a chiseled frown at me. “I didn’t say it tastes exactly the same. I said it is exactly the same.”"
"I’m very interested in what sort of car she’s driving because I think it will reveal some insight into her personality. After all, I don’t have a car at all, and that reveals plenty about me."
"mktg case study #3: mktg shampoo PICK A RANDOM CHEMICAL IN YOUR PRODUCT AND HEAVILY PROMOTE ITS PRESENCE. WHEN YOUR CUSTOMERS SEE “NOW WITH BENZOETHYLHYDRATES!” THEY WILL ASSUME THAT THIS IS A GOOD THING."
"It’s much easier to be incomprehensible than intelligent, and most people can’t spot the difference."
"mktg case study #2: mktg cola NEVER, NEVER DISCUSS TASTE. TASTE IS 90 PERCENT PSYCHOLOGICAL AND IT DOESN’T SELL COLA; IT’S ROUGHLY A TENTH AS IMPORTANT AS IMAGE. THERE HAVE BEEN STUDIES."
"I note that as in all large corporations that loudly subscribe to equal opportunity and employment based solely on skill, the receptionist is young, female and gorgeous."
"To get a good job in marketing, you need to market yourself."
"The first principle of marketing (okay, it’s not the first, but it doesn’t sound nearly as cool to say it’s the third) is this: Perception is reality. You see, a long time ago, some academic came up with the idea that reality doesn’t actually exist. Or at least, if it does, no one can agree what it is. Because of perception. Perception is the filter through which we view the world, and most of the time it’s a handy thing to have: it generalizes the world so we can deduce that a man who wears an Armani suit is rich, or that a man who wears an Armani suit and keeps saying “Isn’t this some Armani suit” is a rich asshole. But perception is a faulty mechanism. Perception is unreliable and easily distracted, subject to a thousand miscues and misinformation…like marketing. If anyone found a way to actually distinguish perception from reality, the entire marketing industry would crumble into the sea overnight."
"Marketing (or mktg, which is what you write when you’re taking lecture notes at two hundred words per minute) is the biggest industry in the world, and it’s invisible. It’s the planet’s largest religion, but the billions who worship it don’t know it. It’s vast, insidious and completely corrupt. Marketing is like LA. It’s like a gorgeous, brainless model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA. That’s the best way I know how to describe it."
"Corporations! It's like there are these gigantic monsters living among us, and we don't mind that they're monsters because when we look at them they smile and hand us cheeseburgers. That's nuts."
"I feel comfortably qualified to talk about anything, but that's a personal problem and I'm dealing with it."
"When it's done with being graceful and poetic, language is meant to communicate, after all."
"Look, I understand that for a lot of people, the US is superior to their country of residence in myriad ways, but I'm Australian. We have it all: the weather, the beautiful cities, the brand of football that involves neither padding yourself up like Santa Claus nor standing in a line in front of goal and covering your testicles."
"Someone from the Internet Writing Workshop sent me a link to the Gender Genie, where you paste in a section of text and it uses an algorithm to detect whether the author is male or female. Or, if you’re an author, you can tell whether you’re really nailing your opposite-sex characters. I mean, nailing their dialog."
"I think this is the first time I’ve altered a book based on what you guys told me. So it’s an occasion! Soon I’ll be putting up polls to choose between plots, and then it’s a short stop to accepting anonymous contributions and stapling them together while I sip margaritas on the deck of a Pacific cruise ship."
"When someone thinks, “I liked his last book, I’ll hope this new one is good” and shells out their hard-earned, I fervently want that person to be thrilled."
"I’ve always been interested in the Mother Goddess. Not long ago, a young person, whom I don’t know very well, sent a message to a mutual friend that said: “I’m an addict of Mary Poppins, and I want you to ask P. L. Travers if Mary Poppins is not really the Mother Goddess.” So, I sent back a message: “Well, I’ve only recently come to see that. She is either the Mother Goddess or one of her creatures — that is, if we’re going to look for mythological or fairy-tale origins of Mary Poppins.” I’ve spent years thinking about it because the questions I’ve been asked, very perceptive questions by readers, have led me to examine what I wrote. The book was entirely spontaneous and not invented, not thought out. I never said, “Well, I’ll write a story about Mother Goddess and call it Mary Poppins.” It didn’t happen like that. I cannot summon up inspiration; I myself am summoned. Once, when I was in the United States, I went to see a psychologist. It was during the war when I was feeling very cut off. I thought, Well, these people in psychology always want to see the kinds of things you’ve done, so I took as many of my books as were then written. I went and met the man, and he gave me another appointment. And at the next appointment the books were handed back to me with the words: "You know, you don’t really need me. All you need to do is read your own books." That was so interesting to me. I began to see, thinking about it, that people who write spontaneously as I do, not with invention, never really read their own books to learn from them. And I set myself to reading them. Every now and then I found myself saying, "But this is true. How did she know?" And then I realized that she is me. Now I can say much more about Mary Poppins because what was known to me in my blood and instincts has now come up to the surface in my head."
"I actually believe she liked the film a lot more than she let on publicly ... You have to remember that she was, above all, a great storyteller. And in the long line of storytellers who have faith in an oral tradition, who believe that for a great book or books to survive, they have to be retold or reinvented for each generation"
"Pamela Travers appears and disappears as magically as the nanny she created. The New Yorker is the latest to discover the real Travers, the Australian who invented Mary Poppins 70 years ago. Travers told me in 1995, a year before her death, that she would talk of her work, but never of herself. In her lifetime, a biography was impossible, partly because she left so many false trails. Luckily, she also left a paper trail of truth at her London home and in a Sydney library."
"She felt very much alone. She did not make friends very easily, but I don't want to make out that she was always miserable. When she was in middle age, she was quite a charming and lively person, because the actress in her would come out. She'd been an actor, as I said earlier on. It wasn't until she became a guru herself after Gurdjieff died, that she became a rather self-important, morose kind of Pamela."
"Mary Poppins seems the epitome of the punishing governess, the bullying woman who has an apt saying for every occasion, and who subdues children as they were subdued in the Victorian age, when they were seen and not heard. ... She carefully hides her compassion. Almost sadistic at times, Mary is never really nasty but often very sharp. She is a controlling force, making order from disorder, making magic, and then never admitting magic took place. ... Mary Poppins threatens to leave at a point of time which only she controls. She tells her charges she will be with them until the wind changes or until her necklace breaks. She never tells them where she has come from, where she intends to go or who she really is. But she leaves many clues. Like Francis of Assisi, she is close to animals and birds, with whom she can talk. Like Jesus she helps the poor and weak. She understands the universe and seems to take part in its creation and renewal. She is known as the Great Expectation, the Oddity, the Misfit."
"In an interview which appeared in The Paris Review in 1982 the interviewers asked Travers whether "Mary Poppins' teaching — if one can call it that — resemble that of Christ in his parables". Travers replied: "My master, because I've studied Zen for a long time, told me that every one (and all the stories weren't written then) of the Mary Poppins stories is in essence a Zen story. And someone else, who is a bit of a , told me that every one of the stories is a moment of tremendous sexual passion, because it begins with such tension and then it is reconciled and resolved in a way that is gloriously sensual". The answer is clarified by the following question: "So people can read anything and everything into the stories?" "Indeed.""
"On September 6, 1995 La Stampa, Turin's daily newspaper, titled at full page "Is Mary Poppins really Satan?". Many readers were, understandably, surprised but no reader was more astonished than the undersigned. In fact I learned from the article that I had accused Mary Poppins to have "clear links with the esoteric and satanic thought". I was credited for having discovered that "under the gentle mask of the extraordinary nanny a dangerous creature was hidden, with features no less than satanic". The same journalist, appropriately, interviewed an exorcist who complained that "Introvigne normally minimizes the presence of Satan in our life" (a reference to my book on Satanism, where I argue that the number of real Satanists is minimum compared to the number of those who promote Satanism scares). But this, for the exorcist, amounted to still more convincing evidence that Mary Poppins was really satanic: "If someone like Massimo Introvigne has written such a thing, this could only mean that the danger is really there". The problem was, however, that I had never written such a thing."
"Since the dead can’t set the record straight, I hope you will excuse me for feeling a duty to honor Travers and her fierce honesty. The Travers given us in ' is a one-trick pony. Emma Thompson does a wonderful job in presenting a character who is peremptory, stiff, unkind, and unfriendly. On a plane trip across the Atlantic, she loudly objects to spending eleven hours in the company of a fussing baby. She complains about California’s endless sunshine. She is rude to Disney’s staff. She demands that tea be prepared properly. She is, in short, the Curmudgeon and over the course of the movie it will be the task of Walt and Co. to loosen up this English harridan with America’s folksy friendliness and, darn it, melt the Curmudgeon’s heart! Call Emma Thompson’s character anybody else, and I have no problem. But associate her with P.L. Travers — a generous and kind woman, albeit with the no-nonsense manner of a Zen master — and I have to cry foul. Travers, herself, was the most impressive woman I ever met. In her youth, she was part of the Celtic Twilight and good friends with William Butler Yeats and George Russell, the Irish poet and mystic known as “AE.” She lived with the Navahos during World War II. She was part of Gurdjieff’s inner circle, and she was the second Western woman to go to Japan to study Zen. She was wise and, when I knew her in New York, she was a teacher who took on students interested in the spiritual life. In a similar way, her book ' is profound — though let me tell you from experience, it’s hard to persuade people to sample it because of the Disney movie, even though the two are as different as Jesus Christ Superstar and its source. Travers’ other writings are equally impressive, especially her novel Friend Monkey. A good introduction to her and her mythological way of thinking is What the Bee Knows, a collection of her essays that does Joseph Campbell one better and treats the path of women’s lives as seen in fairy tales, the deep meanings of “,” the sacredness of names in aboriginal cultures, and new ways of understanding the story of the Prodigal Son. Saving Mr. Banks, then, is off the mark in two major ways. The first is the suggestion that Travers was little else than a difficult person and hard to please, but she finally came around and liked the Disney film. That's just untrue. The film’s other misdirection comes in a series of flashbacks to Travers’ childhood in the outback of Australia and glimpses of her father Travers Goff (played by Colin Farrell) who drank himself to death. In a bit of penny-ante Freud, the great secret behind Mary Poppins, we’re told, was Travers’ troubled relationship with her father. As Mary Poppins herself might say, “Stuff and nonsense!”"
"Travers's was a natural phenomena, ancient as mountain ranges, on first-name terms with the primal powers of the universe, adored and respected by everything that saw the world as it was. And she was a mystery. … philosophically, I suspect now, the universe of Mary Poppins underpins all my writing …"
"Mary Poppins advocates the kind of family life that Walt Disney had spent his career both chronicling and helping to foster on a national level: father at work, mother at home, children flourishing. It is tempting to imagine that in Travers he found a like-minded person, someone who embodied the virtues of conformity and traditionalism. Nothing could be further from the truth. Travers was a woman who never married, wore trousers when she felt like it, had a transformative and emotionally charged relationship with an older married man, and entered into a long-term live-in relationship with another woman. As she approached forty, she decided that she wanted a child. After a bizarre incident in which she attempted to adopt the seventeen-year-old girl who cleaned her house, she travelled to Ireland and adopted an infant, one of a pair of twins, and raised him as a single mother Her reverence for the delights of family life was perhaps as intense as Disney's, but her opinion about the shape such a life might assume was far more nuanced. Children's authors are not known for their happy childhoods, and Helen Goff — the little girl who at twenty-one changed her name to Pamela Travers and never looked back — endured one that was almost archetypal in its sadness and its privations. She was born in Australia in 1899, the eldest daughter in a household of girls. Her father, Travers Goff, was a bank manager and a drinker, and he died when she was seven.... Her mother, Margaret, who was pretty and feckless, soldiered on for a few years, and then, when Helen was ten, she did what a mother is never supposed to do. She gave up. One night, in the middle of a thunderstorm, Margaret left Helen in charge of the two younger children, telling her that she was going to drown herself in a nearby creek. As an old woman, Travers wrote about the terrifying experience: "Large-eyed, the little ones looked at me — she and I called them the little ones, both of us aware that an eldest child, no matter how young, can never experience the heart's ease that little ones enjoy." Helen stirred the fire and then they all lay down on the hearth rug and she told them a story about a magical flying horse, with the small ones asking excited questions ("Could he carry us to the shiny land, all three on his back?"). As she tried to distract her siblings, she worried about the future. ... Margaret came back that night, having been unsuccessful in her suicide attempt, but Helen's mind was made up. She no longer cleaved to her unreliable, dithering mother but, rather, to a formidable maiden great-aunt, Helen Morehead. Aunt Ellie, as she was called, bossed everyone around, but her fierceness disguised a kindness she would have been embarrassed to admit. ... Obviously, Travers did not write her books to commemorate a happy childhood, but she did seem interested in rewriting her bad one. The Banks family is a reformed version of the Goffs, their charming features magnified and their failures burnished away. Father is a banker, although not a drunk; mother is a flibbertigibbet, although not a suicidal one. And Mary Poppins, like Aunt Ellie, is the great deflater, the enemy of any attempt at whimsy or sentiment."