All Quotes

"We intend to release Leopard at the end of 2006 or early 2007, right around the time when Microsoft is expected to release Longhorn."

"I decided to take a calligraphy class to learn [the art of decorative or hand lettering]. I learned about serif and sans-serif typefaces, about varying the space between different letter combinations, about what makes great typography great. It was beautiful. Historical. Artistically subtle in a way that science can't capture. And I found it fascinating. None of this had any hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would never have multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them."

"Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path and that will make all the difference."

"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."

"He is a prime example of a manager who takes the credit for his optimistic schedules and then blames the workers when deadlines are not met."

"Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle."

"When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something."

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

"No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true."

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

"When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish."

"We’ve got a great week plan for you. You know, this year we’ve got 42 hundred registered attendees. This is the largest WWDC ever so thank you very much for making this a record event for us."

"There are folks here from 48 different countries."

"If you have a chance to go to New York I really encourage to go visit the store. This is one of the fifty-seven we now have."

"Last quarter alone we hosted 17 million visitors throughout our stores."

"Last quarter, we had our best Mac quarter ever. We shipped 1.33 million Macs last quarter. We are really, really happy about this, but even better, was the growth rate because the growth rate was dramatically faster than the rest of the industry which means we are gaining market share."

"Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. … Apple's been very fortunate in that it's introduced a few of these."

"Well, what we're going to do is get rid of all these buttons, and just make a giant screen—a giant screen. Now, how are we going to communicate (with) this? We don't want to carry around a mouse, right? So what are we going to do? Oh, a stylus, right? We're going to use a stylus. No. —No. Who wants a stylus? You have to get them and put them away and you lose them. Yuck! Nobody wants a stylus. So let's not use a stylus."

"And boy, have we patented it."

"Most people don’t have very many numbers in their address book they use their recents as their address book. Right? How many of you do that? I bet more than a few."

"We also know first hand that Flash is the number one reason Macs crash."

"By the way, what have you done that's so great? Do you create anything, or just criticize others work and belittle their motivations?"

"The HD revolution is over, it happened. HD won. Everybody wants HD."

"I don't know what to say since I don't know what is happening [in Albania]. I can say only one thing. My Albanian people are always in my heart. I pray very much to our Lord that His peace may come to our hearts, in our families and in all the world. I pray for Albania, that the Lord may help its leaders to see clearly because if they want to live in peace, they should love one another."

"From: Steve Jobs To: Steve Jobs Subject: Date: September 2, 2010, 11:08 p.m. I grow little of the food I eat, and of the little I do grow I did not breed or perfect the seeds. I do not make any of my own clothing. I speak a language I did not invent or refine. I did not discover the mathematics I use. I am protected by freedoms and laws I did not conceive of or legislate, and do not enforce or adjudicate. I am moved by music I did not create myself. When I needed medical attention, I was helpless to help myself survive. I did not invent the transistor, the microprocessor, object oriented programming, or most of the technology I work with. I love and admire my species, living and dead, and am totally dependent on them for my life and well being. Sent from my iPad"

"- digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem"

"Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe. But ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices."

"If you want it, you can fly, you just have to trust you a lot"

""If it could save a person’s life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year."

"I wanted to meet my biological mother mostly to see if she was OK and to thank her, because I'm glad I didn't end up as an abortion. She was twenty-three and she went through a lot to have me."

"You always have to keep pushing to innovate. Dylan could have sung protest songs forever and probably made a lot of money, but he didn’t. He had to move on, and when he did, by going electric in 1965, he alienated a lot of people. His 1966 Europe tour was his greatest…. The Beatles were the same way. They kept evolving, moving, refining their art. That’s what I’ve always tried to do — keep moving. Otherwise, as Dylan says, if you are not busy being born, you’re busy dying."

"Stay hungry, stay foolish."

"Good artists copy; great artists steal."

"My girlfriend always laughs during sex — no matter what she's reading."

"The musicians play their instruments. I play the orchestra."

"Man at audience microphone: Mr. Jobs, you're a bright and influential man."

"Jobs: Here it comes [audience laughter]."

"Man at the audience microphone: It's sad and clear that on several counts you've discussed you don't know what you're talking about. I would like, for example, for you to express in clear terms, how, say Java, in any of its incarnations, expresses the ideas embodied in OpenDoc. And when you've finished with that, perhaps you could tell us what you personally have been doing for the last seven years."

"Jobs: [audible gasps from the audience] Uh... You know, you can please some of the people some of the time, but...One of the hardest things, when you're trying to affect change, is that people like this gentlemen are right in some areas. I'm sure there are some things OpenDoc does, probably even more that I'm not familiar with, that nothing else out there does. And I'm sure that you can make some demos, maybe a small commercial app, that demonstrates those things. The hardest thing is, how does that fit into a cohesive larger vision that's gonna allow you to sell 8 billion dollars - 10 billion dollars of product a year?One of the things I've always found is that you've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it. I've made this mistake probably more than anybody else in this room, and I've got the scar tissue to prove it. And I know that it's the case. As we have tried to come up with a strategy and a vision for Apple, it started with "What incredible benefits can we give to the customer? Where can we take the customer?" not starting with, "Let's sit down with the engineers and figure out what awesome technology we have and then how are we going to market that. And I think that's the right path to take.I remember, with the LaswerWriter - we built the world's first laser printer, as you know, and there was awesome technology in that box. We had the first Canon cheap laser printing engine in the United States. We had a very wonderful printer controller, we had Adobe's PostScript software in there, we had AppleTalk in there, just awesome technology in the box. And I remember seeing the first print-out come out of it. Just picking it up and looking at it, and thinking, "You know, we can sell this." Because you don't need to know anything about what's in that box. All we have to do is hold it up and go, "do you want this?" And if you can remember back to 1984 before laser printers, it was pretty startling to see that. People went, "Whoah. Yes."That's where Apple's gotta get back to. I'm sorry that OpenDoc is a casualty along the way, and I readily admit there's many things in life that I don't have the faintest idea what I'm talking about. So I apologize for that too. But there's a whole lot of people working super, super hard right now at Apple. You know - Avie, John, Guerrino, Fred, I mean the whole team is working - burning the midnight oil, and hundreds of people below them - to execute on some of these things, and they're doing their best.And some mistakes will be made along the way, by the way. That's good. Because at least some decisions are being made. We'll find the mistakes, and we'll fix 'em. And I think what we need to do is support that team. Going through this stage, as they work their butts off - they're all getting calls to go do this, do that, the valley's hot - none of them are leaving. And I think we need to support them, and see them through this, and write some damn good applications out in the market.Mistakes will be made, some people will be pissed off, some people will not know what they're talking about, but I think it's so much better than where things were not very long ago. And I think we're gonna get there."

"Man in audience: What about OpenDoc?"

"Jobs: What about OpenDoc? Yeah...what about it?"

"[audience groans and laughs]"

"Jobs: It's dead, right? Yeah, well, you know, let me say something that's sort of generic. I know some of you spent a lot of time working on stuff that we put a bullet in the head of. I apologize. I feel your pain!"

"While Mr. Jobs's stated positions on management techniques are all quite noble and worthy, in practice he is a dreadful manager."

"I have always liked Steve personally, but I have found it impossible to work for him and retain much enjoyment in my work."

"Jobs regularly misses appointments. This is so well-known as to be almost a running joke. It's not funny, hurts Apple's image when he does it to outsiders, and wastes our time and energy when it is done to another employee."

"He acts without thinking and with bad judgment."

"He does not give credit where due. This is an especially damaging trait in a company that depends on innovation for its surival."

"Very often, when told of a new idea, he will immediately attack it and say that it is worthless or even stupid, and tell you that it was a waste of time to work on it. This alone is bad management, but if the idea was a good one he will soon be telling people about it as though it was his own."

"Jobs also has favorites, who can do no wrong--and others can do no right. He will uncritically dismiss an idea saying: "Oh, that's X's idea. His ideas aren't worth anything.""