"I have also no difficulties saying that my welfare level is positive, zero, or negative. When I am neither enjoying nor suffering, my welfare is zero. Thus, the value of my welfare is a fully cardinal quantity unique up to a proportionate transformation. I am also sure that I am not bestowed by God or evolution to have this special ability of perceiving the full cardinality (both intensity and the origin) of both my welfare and preference levels. In fact, from my daily experience, observation, and conversation, I know that all people (including ordinalist economists) have this ability, except that economists heavily brainwashed by ordinalism deny it despite actually possessing it. This denial is quite incredible. If your preference is really purely ordinal, you can only say that you prefer your present situation (A) to that plus an ant bite (B) and also prefer the latter to being bodily thrown into a pool of sulphuric acid (C). You cannot say that your preference of A over B is less than your preference of B over C. Can you really believe that!"
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Yew‐Kwang Ng, A Case for Happiness, Cardinalism, and Interpersonal Comparability, The Economic Journal, 107(445): 1852 (1997).
https://en.wikiquote.org/wiki/Yew-Kwang_Ng
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Yew-Kwang Ng
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