"Creativity thinks up new things. Innovation does new things. The difference speaks for itself. Yet the fluent adviser…"

"People don't want to buy a quarter-inch drill, they want a quarter-inch hole."

"Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very mu…"

"The historic fate of one growth industry after another has been its suicidal product provincialism."

"I do not mean that selling is ignored. Far from it. But selling, again, is not marketing. As already pointed out, sel…"

"In business, the followers are the customers. To produce these customers, the entire corporation must be viewed as a …"

"The memory of all, even of the humblest whose record occupies no greater space in the world's history than the breadt…"

"The West, at bottom, is a form of society, rather than an area. It is the term applied to the region whose social con…"

"American democracy was born of no theorist's dream; it was not carried in the Sarah Constant to Virginia, nor in the …"

"Manifest Destiny and imperialism were traps into which the nation was led in 1846 and in 1899, and from which it extr…"