"At a moment like this it is desperately necessary to discover just why Socialism has failed in its appeal. And it is no use writing off the current distaste for Socialism as the product of stupidity or corrupt motives. If you want to remove that distaste you have got to understand it, which means getting inside the mind of the ordinary objector to Socialism, or at least regarding his viewpoint sympathetically. No case is really answered until it has had a fair hearing. Therefore, rather paradoxically, in order to defend Socialism it is necessary to start by attacking it. [...] But in the present chapter I am merely dealing with the obvious, preliminary objections — the kind of thing that the person who is not a Socialist (I don't mean the ‘Where's the money to come from?’ type) always starts by saying when you tax him on the subject. Some of these objections may appear frivolous or self-contradictory, but that is beside the point; I am merely discussing symptoms. Anything is relevant which helps to make clear why Socialism is not accepted. And please notice that I am arguing for Socialism, not against it. But for the moment I am advocatus diaboli. I am making out a case for the sort of person who is in sympathy with the fundamental aims of Socialism, who has the brains to see that Socialism would 'work', but who in practice always takes to flight when Socialism is mentioned. Question a person of this type, and you will often get the semi-frivolous answer: 'I don't object to Socialism, but I do object to Socialists.' Logically it is a poor argument, but it carries weight with many people. As with the Christian religion, the worst advertisement for Socialism is its adherents."