"I think we see that the increased coverage has had a big impact. We need to remember that when we last looked at this, three or four years ago, about 4% overall of sports coverage was of women. We saw from your earlier evidence that the BBC now says that 30% of its coverage is female, although that still means twice as much is men’s. We know that there has been an impact. At the elite level there has been a shift: interestingly, it has been in cricket, rugby and football, which were the traditionally male team sports"
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Stephanie Hilborne
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