"People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong."
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Original Language: English
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Sources
Christian Homburg, Jan Wieseke, and Wayne D. Hoyer. "Social identity and the service-profit chain." Journal of Marketing 73.2 (2009). p. 54
https://en.wikiquote.org/wiki/Social_identity
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Social identity
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