"In the decades following World War II, evangelicals, especially white evangelicals in the North, had drifted toward the Republican Party—inclined in that direction by general Cold War anxieties, vestigial suspicions of Catholicism and well-known evangelist Billy Graham’s very public friendship with Dwight Eisenhower and Richard Nixon. Despite these predilections, though, evangelicals had largely stayed out of the political arena, at least in any organized way. If he could change that, Weyrich reasoned, their large numbers would constitute a formidable voting bloc—one that he could easily marshal behind conservative causes. “The new political philosophy must be defined by us [conservatives] in moral terms, packaged in non-religious language, and propagated throughout the country by our new coalition,” Weyrich wrote in the mid-1970s. “When political power is achieved, the moral majority will have the opportunity to re-create this great nation.” Weyrich believed that the political possibilities of such a coalition were unlimited. “The leadership, moral philosophy, and workable vehicle are at hand just waiting to be blended and activated,” he wrote. “If the moral majority acts, results could well exceed our wildest dreams.” But this hypothetical “moral majority” needed a catalyst—a standard around which to rally. For nearly two decades, Weyrich, by his own account, had been trying out different issues, hoping one might pique evangelical interest: pornography, prayer in schools, the proposed Equal Rights Amendment to the Constitution, even abortion. “I was trying to get these people interested in those issues and I utterly failed,” Weyrich recalled at a conference in 1990. The Green v. Connally ruling provided a necessary first step: It captured the attention of evangelical leaders, especially as the IRS began sending questionnaires to church-related “segregation academies,” including Falwell’s own Lynchburg Christian School, inquiring about their racial policies. Falwell was furious. “In some states,” he famously complained, “It’s easier to open a massage parlor than a Christian school.”"