"But in the time of Joao III, evangelisation was taken up as a main object of policy. A Bishopric at Goa was created in 1538 and Frei Joao d’Albuquerque, a cousin of the great Governor, was sent out as Bishop. Cochin was soon raised to a Bishopric, and the Malabar coast was placed under it. The King was particularly anxious about the spread of Christianity and wrote to the Viceroy Joao de Castro demanding that all the power of the Portuguese should be directed to this purpose. “The great concernment which lies upon Christian princes to look to matters of faith and to employ their forces for its preservation makes me advise you how sensible I am that not only in many parts of India under our subjection but in our city of Goa, idols are worshipped, places in which our Faith may be more reasonably expected to flourish ; and being well informed with how much liberty they celebrated heathenish festivals. We command you to discover by diligent officers all the idols and to demolish and break them up in pieces where they are found, proclaiming severe punishments against any one who shall dare to work, cast, make in sculpture, engrave, paint or bring to light any figure of an idol in metal, brass, woo.d, plaster or any other matter, or bring them from other places; and against who publicly or privately celebrate any of their sports, keep by them any heathenish frankincense or assist and hide the Brahmins, the sworn enemies of the Christian profession ... It is our pleasure that you punish them with that severity of the law without admitting any appeal or dispensation in the least.”"